Digital Marketing & Social Selling Virtual Assistant for DTC Wellness/Beauty Brand

Project Title: Digital Marketing & Social Selling Virtual Assistant for DTC Wellness/Beauty Brand

Project Description:
We are seeking a hands-on, detail-oriented virtual assistant with significant experience in driving digital direct-to-consumer (DTC) product sales in the wellness, beauty, or supplement industry. The ideal candidate will have recent experience with current best practices and tactics that deliver results in digital and social sales.

Key Responsibilities:
- Develop and execute strategic and tactical plans for DTC product sales, focusing on social selling and user-generated content (UGC).
- Manage influencer education, social advertising, A/B testing, email marketing campaigns (using platforms like Klaviyo or Brevo), subscription models, DTC funnels, and SEO optimization.
- Understanding of AI cinematic tools and platforms like Replo to scale digital and social ads effectively (NOTE: final video execution not required but must understand these tools).
- Create attractive, premium-quality emails that align with our brand identity.

Requirements:
- Proven track record of executing successful digital marketing campaigns for wellness, beauty, or supplement products.
- Hands-on understanding of scaling social/digital ads through innovative tools and techniques.
- Comfortable working at an hourly rate of $10-$11.
- A "roll-up-your-sleeves" approach to work—focused on execution rather than high-level strategy.

What We’re Not Looking For:
- High-level CMO types who focus solely on strategy without executing tasks.
- Agencies—this role is for an individual contributor who can grow with us over time.

If you fit this description and are interested in scaling with a growing brand, we’d love to arrange a 15-minute chat to discuss further. Please provide your profile and relevant experience when applying.