Conversion Rate Optimisation Specalist

Job ID: 40237928

Budget: $8 – $15 USD

**Job Description: E-commerce Conversion & CRO Specialist (Long-Term Role)**

## **Role Summary**

We’re looking for an experienced **E-commerce Conversion Rate Optimisation (CRO) Specialist** to work with us **long-term** and take ownership of turning existing traffic into real sales. (we are on magento).

We already invest heavily in **Google Shopping and Meta (Facebook/Instagram) ads**. Traffic is coming in. Analytics confirms it.
I have reviewed our google merchant, google ads, search console, analytics and tag manager and similar for meta and we ar getting traffic. The problem is **conversion** — and that’s where you come in.

This role is about **diagnosis, experimentation, and improvement**, not running ads or posting content.

---

## **What You’ll Be Responsible For**

* Analysing user behaviour across the full funnel
(landing → product → cart → checkout → payment)
* Identifying **where and why users drop off**
* Reviewing **mobile vs desktop** performance
* Auditing product pages, category pages, and checkout UX
* Investigating trust, pricing clarity, delivery info, and friction points
* Proposing and prioritising **conversion experiments**
* Running A/B tests and measuring impact
* Translating analytics into **clear, commercial actions**
* Working closely with our internal team to implement changes

This is a **hands-on, thinking role**, not a reporting-only role.

---

## **Tools & Experience We Expect**

* Strong experience with **GA4 funnel analysis**
* Experience using **heatmaps/session recordings** (Hotjar, Clarity, etc.)
* Proven CRO experience on **e-commerce sites** (physical products, not SaaS)
* Comfortable working with real revenue numbers
* Ability to explain findings **clearly and bluntly**
* Bonus: experience with **Magento / custom e-commerce setups**

---

## **This Role Is NOT**

* Paid ads management
* SEO
* Social media
* Graphic design
* “Brand awareness” fluff

We care about **sales per visitor**.

---

## **Engagement**

* Long-term collaboration
* Flexible / remote-friendly
* Outcome-focused, not hours-focused
* Paid properly for results and expertise

---

## **Why This Role Matters**

Every improvement you make compounds across **all traffic sources**.
Fix the leaks, and ads suddenly work better without spending more.