Boost Shopify Conversions via Meta
Budget: $30 – $250 USD
Clicks, product views, even add-to-carts roll in every day from my Meta campaigns, yet the sales counter refuses to budge. I need fresh eyes that truly understand both Meta Ads Manager and Shopify’s back-end to uncover what’s blocking the final purchase and to turn this traffic into revenue.
Here’s the current landscape
• Meta ads are active, generating healthy CTRs and add-to-cart events.
• My goal is ad performance analysis and optimisation rather than redesigning creatives.
• No A/B testing has been run on either the ads or the store.
What I’d like you to tackle
1. Audit the full Meta funnel—events, pixel/CAPI setup, attribution windows, audience overlap, spend distribution—and identify leak points.
2. Build and run a structured testing plan (audience splits, placement tweaks, offer experiments) that shows clear hypotheses and measurable KPIs.
3. Analyse the Shopify side: ensure events are firing, verify the checkout flow, and highlight friction that may be killing conversions.
4. Implement quick-win fixes directly in Ads Manager and, where simple, inside Shopify (e.g., pixel adjustments, checkout settings).
5. Hand me a concise report outlining changes, test results, and next steps so I can maintain momentum after the engagement.
A strong command of Meta ads optimisation tools—Ads Reporting, Breakdown, Experiments—as well as practical Shopify experience (theme editing, checkout settings, Shopify Analytics) will be crucial. If you’ve lifted stores out of this “traffic-without-sales” rut before, your insight is exactly what I’m after.
Let me know your availability and how soon we can begin digging into the data.
Here’s the current landscape
• Meta ads are active, generating healthy CTRs and add-to-cart events.
• My goal is ad performance analysis and optimisation rather than redesigning creatives.
• No A/B testing has been run on either the ads or the store.
What I’d like you to tackle
1. Audit the full Meta funnel—events, pixel/CAPI setup, attribution windows, audience overlap, spend distribution—and identify leak points.
2. Build and run a structured testing plan (audience splits, placement tweaks, offer experiments) that shows clear hypotheses and measurable KPIs.
3. Analyse the Shopify side: ensure events are firing, verify the checkout flow, and highlight friction that may be killing conversions.
4. Implement quick-win fixes directly in Ads Manager and, where simple, inside Shopify (e.g., pixel adjustments, checkout settings).
5. Hand me a concise report outlining changes, test results, and next steps so I can maintain momentum after the engagement.
A strong command of Meta ads optimisation tools—Ads Reporting, Breakdown, Experiments—as well as practical Shopify experience (theme editing, checkout settings, Shopify Analytics) will be crucial. If you’ve lifted stores out of this “traffic-without-sales” rut before, your insight is exactly what I’m after.
Let me know your availability and how soon we can begin digging into the data.