Amazon KDP Marketing Specialist
Budget: €30 – €250 EUR
I run a small Amazon KDP publishing agency and need a marketing specialist who can push our titles to the next level. My primary goal is to increase book sales, so every tactic should feed directly into revenue growth.
Where we are now
• All campaigns currently run through Amazon ads only.
• Basic keyword targeting and auto campaigns are set up; performance is average but plateauing.
What I need from you
1. Audit our existing Amazon ads structure—keywords, bidding, targeting, daily caps—and flag immediate waste or missed opportunities.
2. Build or refine campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) with clear, measurable goals.
3. Craft compelling ad copy and A/B test creatives to lift CTR and ROAS.
4. Provide a concise action plan for the next 30 days that covers: daily budget allocation, bid strategies, and expected milestones.
5. Supply a short weekly report template so I can track progress without extra work.
Nice-to-haves (but not mandatory)
• Suggestions on layering in social media or email funnels once ads are profitable.
• Experience with Kindle keyword research tools like Publisher Rocket or Helium 10.
Acceptance criteria
• At least a 20 % sales uplift across the tracked titles within the first month, or a clear path showing how that target will be met in month two.
• All new campaigns organized and labeled for easy hand-off.
• Documentation of every change made, so future scaling is straightforward.
If you excel at squeezing more out of Amazon ads and can communicate results clearly, I’d love to hear how you’d tackle this brief.
Where we are now
• All campaigns currently run through Amazon ads only.
• Basic keyword targeting and auto campaigns are set up; performance is average but plateauing.
What I need from you
1. Audit our existing Amazon ads structure—keywords, bidding, targeting, daily caps—and flag immediate waste or missed opportunities.
2. Build or refine campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) with clear, measurable goals.
3. Craft compelling ad copy and A/B test creatives to lift CTR and ROAS.
4. Provide a concise action plan for the next 30 days that covers: daily budget allocation, bid strategies, and expected milestones.
5. Supply a short weekly report template so I can track progress without extra work.
Nice-to-haves (but not mandatory)
• Suggestions on layering in social media or email funnels once ads are profitable.
• Experience with Kindle keyword research tools like Publisher Rocket or Helium 10.
Acceptance criteria
• At least a 20 % sales uplift across the tracked titles within the first month, or a clear path showing how that target will be met in month two.
• All new campaigns organized and labeled for easy hand-off.
• Documentation of every change made, so future scaling is straightforward.
If you excel at squeezing more out of Amazon ads and can communicate results clearly, I’d love to hear how you’d tackle this brief.