Advanced VSL Funnel Split Test

Job ID: 40171521

Budget: $250 – $750 USD

I'm ready to move my business to the next level. My goal is to shift from optimizing for surface-level metrics to making decisions based on true revenue data by establishing a permanent, scientifically rigorous testing system for my core VSL-to-call funnel.

The premium tools are in place (VWO, HYROS, GoHighLevel, iClosed), but I lack the strategic framework and expert oversight to wire them together correctly and, most crucially, to interpret the outcomes in terms of business impact—like CAC, ROAS, and LTV.

I'm looking for a consultant to coach me through this process. Here’s what I need to master with your guidance:

Strategic Test Design: Moving beyond button colors. How to formulate high-impact hypotheses (e.g., adding a qualification step) and design a valid A/B test that isolates the right variable.

Technical Architecture & Validation: Ensuring my stack (VWO -> GHL -> iClosed -> HYROS) is configured to track every click, call, and sale accurately, without double-counting or gaps. I need to know what correct looks like.

Revenue Attribution Analysis: Learning to read the story HYROS tells. How to analyze the data to see not just which variant got more calls, but which one delivered a better Cost Per Qualified Booking and higher lifetime value.

Building a Decision Framework: Creating a clear dashboard and process to determine statistical significance and know when to declare a winner, scale, or iterate.

The Deliverable I Want: Confidence. I want to walk away with a live, flawlessly tracked experiment and the knowledge to design, run, and analyze the next one myself.

If teaching a founder how to build this capability in-house is in your wheelhouse, I’d love to discuss your approach, timeline, and investment.