YouTube & Facebook Lead Campaigns
Budget: ₹600 – ₹1,500 INR
I need a specialist who can plan, launch, and optimise YouTube and Facebook campaigns that push qualified consumer leads to my web-app. The aim is simple: measurable lead generation at the lowest possible CPL.
Campaign scope
• Platforms: Facebook Ads Manager + YouTube (Google Ads).
• Regions: North America, Europe, and Asia.
• Audience: B2C only; my product is aimed at everyday consumers.
Key tasks
1. Build the full funnel: from audience research and creative suggestions to tracking setup (Pixel / GA4 tags).
2. Produce or guide the production of compelling video and static creatives sized for each placement.
3. Launch A/B tests on copy, thumbnails, targeting, and bidding strategies.
4. Monitor daily, adjust budgets and bids, and report clear KPIs: impressions, clicks, leads, and cost per lead.
Acceptance criteria
• Campaigns go live within seven days of asset hand-off.
• Tracking verified and firing correctly.
• Weekly optimisation summary delivered in a short report.
• CPL target agreed before launch and achieved or improved after the first optimisation cycle.
If you have a track record turning ad spend into quality consumer leads across these regions, I’d love to see examples and hear your recommended roadmap.
Campaign scope
• Platforms: Facebook Ads Manager + YouTube (Google Ads).
• Regions: North America, Europe, and Asia.
• Audience: B2C only; my product is aimed at everyday consumers.
Key tasks
1. Build the full funnel: from audience research and creative suggestions to tracking setup (Pixel / GA4 tags).
2. Produce or guide the production of compelling video and static creatives sized for each placement.
3. Launch A/B tests on copy, thumbnails, targeting, and bidding strategies.
4. Monitor daily, adjust budgets and bids, and report clear KPIs: impressions, clicks, leads, and cost per lead.
Acceptance criteria
• Campaigns go live within seven days of asset hand-off.
• Tracking verified and firing correctly.
• Weekly optimisation summary delivered in a short report.
• CPL target agreed before launch and achieved or improved after the first optimisation cycle.
If you have a track record turning ad spend into quality consumer leads across these regions, I’d love to see examples and hear your recommended roadmap.