WhatsApp Business API for Lead Capture
Budget: $10 – $30 USD
We are seeking a specialized professional to develop and implement a complete conversational funnel using the WhatsApp Business API. The primary objective is to capture and qualify new distributors for Encanto de Minas—a manufacturer of frozen *pão de queijo* (cheese bread)—during an in-person event.
The lead capture flow will operate as follows:
1. **Funnel Entry**: A QR code will be made available at the booth, inviting visitors to scan it to receive a free sample. Upon scanning, the visitor will be directed to a WhatsApp Business number, where the automated flow will begin.
2. **Conversational Funnel Stages**:
* **Stage 1 – Welcome and Registration**: The bot will greet the visitor, request their name and city, and subsequently generate and send a unique code for sample pickup. This code must be presented at the booth counter for the visitor to collect the product.
* **Stage 2 – Post-Tasting Feedback**: A few minutes after pickup, the bot will send a message asking if the visitor has already tasted the product and what their impressions were. It will then ask the central question: "Would you like to become an Encanto de Minas distributor?" with "Yes" or "No" response options.
* **Stage 3a – "Non-Distributor" Path**: If the visitor answers "No," they will receive a PDF containing the product catalog, a thank-you message, and—optionally—a quick 3-to-4-question survey to gather product feedback. The flow will then conclude.
* **Stage 3b – "Distributor" Path**: If the visitor answers "Yes," they will receive a detailed presentation of the distribution proposal (either a link to a webpage or an animated PDF, which will be provided by us). They will then be directed to a distributor qualification form.
3. **Lead Organization**: All data collected throughout the funnel must be organized and captured within a Google Sheets spreadsheet. **Professional's Expected Deliverables**:
* Full configuration and operational setup of the conversational flow on an official WhatsApp Business API platform (such as BotConversa, ChatGuru, Digisac, or similar).
* A functional QR Code directing users to the start of the flow on WhatsApp.
* An automated system for generating unique pickup codes for each visitor.
* Robust integration with Google Sheets for lead capture and organization.
* Simple and clear documentation on how to operate and monitor the funnel.
* Brief training session or explanatory video for the team regarding the use of the tool.
The lead capture flow will operate as follows:
1. **Funnel Entry**: A QR code will be made available at the booth, inviting visitors to scan it to receive a free sample. Upon scanning, the visitor will be directed to a WhatsApp Business number, where the automated flow will begin.
2. **Conversational Funnel Stages**:
* **Stage 1 – Welcome and Registration**: The bot will greet the visitor, request their name and city, and subsequently generate and send a unique code for sample pickup. This code must be presented at the booth counter for the visitor to collect the product.
* **Stage 2 – Post-Tasting Feedback**: A few minutes after pickup, the bot will send a message asking if the visitor has already tasted the product and what their impressions were. It will then ask the central question: "Would you like to become an Encanto de Minas distributor?" with "Yes" or "No" response options.
* **Stage 3a – "Non-Distributor" Path**: If the visitor answers "No," they will receive a PDF containing the product catalog, a thank-you message, and—optionally—a quick 3-to-4-question survey to gather product feedback. The flow will then conclude.
* **Stage 3b – "Distributor" Path**: If the visitor answers "Yes," they will receive a detailed presentation of the distribution proposal (either a link to a webpage or an animated PDF, which will be provided by us). They will then be directed to a distributor qualification form.
3. **Lead Organization**: All data collected throughout the funnel must be organized and captured within a Google Sheets spreadsheet. **Professional's Expected Deliverables**:
* Full configuration and operational setup of the conversational flow on an official WhatsApp Business API platform (such as BotConversa, ChatGuru, Digisac, or similar).
* A functional QR Code directing users to the start of the flow on WhatsApp.
* An automated system for generating unique pickup codes for each visitor.
* Robust integration with Google Sheets for lead capture and organization.
* Simple and clear documentation on how to operate and monitor the funnel.
* Brief training session or explanatory video for the team regarding the use of the tool.