SEO Freelancer Needed for Growing Marketplace
Budget: $250 – $750 AUD
We operate a small Australian e-commerce marketplace with 35,000+ products across fashion, home, wellness, and lifestyle. Over the past month we’ve grown from 544 keywords → 865 in Australia / 1.2K globally, and our Authority Score has improved from 12 → 14.
However, we recently experienced a -71% organic traffic drop, despite keyword growth. We are seeking an experienced hands-on SEO freelancer to help diagnose the issue, stabilise rankings, and drive traffic growth ahead of Black Friday.
Scope of Work
1. Audit & Stabilisation
Investigate the -71% organic traffic decline using Google Search Console & Semrush.
Identify and fix indexing, crawl errors, canonical conflicts, and legacy robots.txt issues.
Analyse recent backlink and referring domain loss and provide a recovery strategy.
2. Keyword Growth & Optimisation
Run a keyword gap analysis on 865 AU / 1.2K global keywords.
Prioritise keywords currently in positions 11–20 (page 2 opportunities).
Optimise on-page elements: titles, H1s, schema, and internal linking.
3. Backlink Strategy & Content Refresh
Build or recover high-quality Australia-focused backlinks (guest posts, roundups, niche mentions).
Refresh underperforming blog content with updated intros, product links, and FAQs.
Strengthen internal linking to new product and category/tag pages.
4. Technical SEO Fixes
Improve Core Web Vitals: resize WebP images, fix CLS with proper width/height, add font-display swap.
Resolve critical request chains from theme scripts.
Add shipping and return policy schema using SEOPress Pro.
Goals & Deliverables
Recover organic traffic to 1K+ visits/month by late September 2025.
Grow to 10K–12K visits/month by Black Friday 2025.
Improve site authority score to 20+ by Q4 with quality AU-focused backlinks.
Provide a clear before/after report on traffic, rankings, and backlinks.
Requirements
Proven success in both technical SEO and content SEO.
Hands-on experience with Google Search Console, Semrush, WordPress, and SEOPress Pro.
Ability to deliver measurable improvements within a 4-week sprint.
However, we recently experienced a -71% organic traffic drop, despite keyword growth. We are seeking an experienced hands-on SEO freelancer to help diagnose the issue, stabilise rankings, and drive traffic growth ahead of Black Friday.
Scope of Work
1. Audit & Stabilisation
Investigate the -71% organic traffic decline using Google Search Console & Semrush.
Identify and fix indexing, crawl errors, canonical conflicts, and legacy robots.txt issues.
Analyse recent backlink and referring domain loss and provide a recovery strategy.
2. Keyword Growth & Optimisation
Run a keyword gap analysis on 865 AU / 1.2K global keywords.
Prioritise keywords currently in positions 11–20 (page 2 opportunities).
Optimise on-page elements: titles, H1s, schema, and internal linking.
3. Backlink Strategy & Content Refresh
Build or recover high-quality Australia-focused backlinks (guest posts, roundups, niche mentions).
Refresh underperforming blog content with updated intros, product links, and FAQs.
Strengthen internal linking to new product and category/tag pages.
4. Technical SEO Fixes
Improve Core Web Vitals: resize WebP images, fix CLS with proper width/height, add font-display swap.
Resolve critical request chains from theme scripts.
Add shipping and return policy schema using SEOPress Pro.
Goals & Deliverables
Recover organic traffic to 1K+ visits/month by late September 2025.
Grow to 10K–12K visits/month by Black Friday 2025.
Improve site authority score to 20+ by Q4 with quality AU-focused backlinks.
Provide a clear before/after report on traffic, rankings, and backlinks.
Requirements
Proven success in both technical SEO and content SEO.
Hands-on experience with Google Search Console, Semrush, WordPress, and SEOPress Pro.
Ability to deliver measurable improvements within a 4-week sprint.