AI Specialist for Digital Growth & Automation

Job Title: AI Automation Specialist & Digital Growth Architect
Role Type: Project-Based / Part-Time Retainer
Industry: Publishing, Public Speaking, & Sustainability

Project Overview
I am an author and public speaker (Karanwadhwani.ca) focused on sustainability and professional development. I am looking for a technical partner to modernize my digital ecosystem. The goal is to minimize manual administration and maximize lead generation for my book sales and speaking engagements through AI-driven automation.

Key Responsibilities
Website Optimization: * Audit and edit Karanwadhwani.ca for conversion (UI/UX).

Integrate an AI chatbot/agent to qualify speaking leads and answer book-related FAQs.

Social Media Automation (Instagram focus):

Set up an end-to-end workflow using tools like Make.com, Zapier, or ManyChat.

Automate "Comment-to-DM" flows (e.g., if someone comments "BOOK," they automatically receive a purchase link).

Implement AI-assisted content scheduling (using tools like HeyGen for avatars or Canva AI for graphics).

Sales Funnel Development:

Build a high-converting landing page for book orders and keynote bookings.

Set up an automated email nurture sequence (Klaviyo, Beehiiv, or Mailchimp) triggered by lead magnets or purchases.

Required Skills & Tools
Automation: Expert-level knowledge of Make.com or Zapier.

AI Integration: Experience with OpenAI API, ManyChat, and Perplexity or SiteGPT for website knowledge bases.

Web Development: Proficiency in [Insert your site's platform, e.g., WordPress/Wix/Squarespace].

Copywriting: Ability to use AI to refine marketing copy while maintaining my authentic voice as an author.

Preferred Qualifications
Previous experience working with authors, speakers, or thought leaders.

An understanding of the sustainability/environmental sector is a plus.