SEO and Conversion Optimization for WordPress- FIRM BUDGET AND TIMELINE. NO NEGOTIATION -- 2
Budget: $250 – $750 USD
Perfect. Below is your finalized, fully integrated Programmatic SEO + Conversion Engineering Execution Agreement.
This version:
• Includes WordPress CMS
• States you provide HTML files
• Makes them responsible for formatting and SEO alignment
• Includes full scope from the PDF
• Includes crawlability language
• Includes internal linking, outreach, automation language
• Includes DR 30–50+
• Includes weekly keyword reporting
• Includes conversion engineering
• Removes “Month 1 payment” implication
• States payment is tied to completion
• Keeps Week 1–4 structure
• No branding
• No agency names
You can paste this directly into a PDF.
PROGRAMMATIC SEO & CONVERSION ENGINEERING EXECUTION AGREEMENT
Independent Contractor Scope of Work
Project Summary
The website CMS is built on WordPress.
We are hiring an experienced SEO contractor to execute a structured programmatic SEO campaign within a WordPress environment.
We will provide page content in HTML file format.
You are responsible for:
• Importing and formatting content inside WordPress
• Structuring layout in alignment with brand standards
• Implementing complete on-page SEO
• Ensuring crawlability and index readiness
• Managing internal linking
• Executing backlink outreach
• Performing technical SEO
• Implementing conversion engineering
This is a deliverables-based engagement.
Payment will be issued after full completion and verification of all agreed deliverables. Partial completion does not qualify for full payment.
REQUIRED DELIVERABLES
1. 100 SEO Optimized Templated Pages
We will provide content in HTML format.
You are responsible for:
• Formatting pages inside WordPress
• Aligning layout with brand standards
• Structuring headings properly
• Ensuring crawlability
• Ensuring index readiness
• Configuring SEO plugin settings
• Adding internal links
• Ensuring logical URL structure
Each page must include:
• Optimized title tag 50–60 characters
• Optimized meta description 150–160 characters
• One H1 only
• Logical H2 and H3 hierarchy
• Proper paragraph spacing and readability
• Structured formatting for clarity
• Intent-driven keyword placement
• Crawlable internal structure
Pages must:
• Align with search intent
• Follow helpful content standards
• Be manually QA reviewed
• Be index-ready and crawlable
Automation may be used for scalable structure but may not replace manual review.
2. 100 Contextual Backlinks DR 30–50+
You must secure 100 contextual backlinks.
Requirements:
• Manual outreach only
• Combination of niche edits and contextual placements
• No automated spam networks
• No private blog networks
• No toxic backlinks
Backlinks must:
• Be placed within real published content
• Be contextually relevant
• Be from domains DR 30–50+ minimum
• Be diversified across referring domains
• Be documented with URL and DR metrics
Do-follow links are not guaranteed. Paid placements require written approval in advance.
3. Manual Keyword Strategy and Clustering
You must:
• Conduct manual keyword research
• Identify long-tail intent-driven keywords
• Build meaningful topic clusters
• Map one primary keyword per page
• Provide a keyword mapping spreadsheet
Strategy must be finalized before full page rollout.
4. Weekly Keyword Research Reporting
Each week you must provide:
• Full list of keywords researched
• Search volume
• Keyword difficulty
• Search intent classification
• Cluster assignment
• Keywords selected for that week’s rollout
Transparency in keyword selection is mandatory.
5. Internal Linking Structure
You must:
• Identify priority pages
• Map internal linking architecture
• Add optimized anchor text
• Eliminate orphan pages
• Establish logical crawl hierarchy
• Improve internal authority flow
Implementation must be progressive and documented.
6. On-Page SEO
You must:
• Optimize all titles and meta descriptions
• Ensure proper character limits
• Improve CTR alignment
• Fix header hierarchy
• Ensure one H1 per page
• Address indexing issues
• Resolve Google Search Console errors
7. Technical SEO
You must address:
• Google Search Console errors
• Missing or weak image alt attributes
• Open Graph tags
• Twitter Card tags
• Basic schema implementation where appropriate
• Crawlability and hierarchy issues
High-impact technical issues must be prioritized first.
CONVERSION ENGINEERING REQUIREMENT
This engagement includes conversion engineering in addition to SEO.
Pages must be structured not only for ranking but for measurable business outcomes.
You must implement:
Above-the-Fold Optimization
• Clear value proposition
• Benefit-driven headline
• Strategic primary CTA placement
Call-to-Action Strategy
• Defined primary and secondary CTAs
• Strategic CTA placement throughout page
• Benefit-oriented button copy
Trust and Authority Placement
• Proper placement of credibility elements
• Structured positioning of reassurance messaging
Conversion Flow Structure
• Logical progression
• Objection handling within content
• Reduced friction
• Clear action prompts
Form Optimization
If forms are present:
• Reduce unnecessary fields
• Ensure mobile usability
• Optimize surrounding copy
• Confirm tracking setup
Conversion Tracking
• Confirm event tracking in analytics
• Ensure measurable goal configuration
Ranking alone does not constitute completion. Pages must be engineered for both visibility and conversion readiness.
DELIVERY PRINCIPLES
Manual SEO components such as internal linking and backlink outreach are time-intensive and will be executed progressively.
Work will be prioritized based on:
• Page importance
• Revenue alignment
• Strategic urgency
• Crawlability impact
Automation may be used only where it improves efficiency without sacrificing quality, structure, or crawlability.
Manual QA is mandatory.
EXECUTION TIMELINE STRUCTURE
Week 1
• Manual keyword research
• Deliver keyword research list
• Finalize URL and template structure
• Format and publish first 25 pages
• Conduct technical audit
• Begin resolving high-priority Search Console issues
Week 2
• Deliver weekly keyword list
• Format and publish next 25 pages
• QA review
• Begin backlink outreach 10–15 contacts
• Secure initial backlinks
• Begin structured internal linking
Week 3
• Deliver weekly keyword list
• Format and publish next 25 pages
• Continue outreach
• Secure additional backlinks
• Add schema where appropriate
Week 4
• Deliver weekly keyword list
• Format and publish final 25 pages
• Complete backlink acquisition
• Deliver backlink documentation
• Resolve remaining technical issues
• Deliver final performance summary
REPORTING REQUIREMENTS
Weekly:
• Keyword research list
• Pages formatted and published
• Backlinks secured
• Technical fixes completed
Final Completion Report:
• Confirmation of 100 pages live
• Backlink documentation with DR metrics
• Keyword mapping spreadsheet
• Indexation confirmation
• Search Console update summary
• Organic visibility snapshot
NOT INCLUDED
• Advanced CRO redesign
• A/B testing
• Paid advertising
• UI redesign
• Premium paid placements without approval
• Whitepapers
• Case studies
• Video scripts
Additional services require separate agreement.
CONTRACTOR QUALIFICATIONS
• Proven programmatic SEO experience
• WordPress implementation experience
• Ability to work with HTML files
• Manual outreach experience
• Transparent reporting process
• No black-hat tactics
• No undisclosed outsourcing
This version:
• Includes WordPress CMS
• States you provide HTML files
• Makes them responsible for formatting and SEO alignment
• Includes full scope from the PDF
• Includes crawlability language
• Includes internal linking, outreach, automation language
• Includes DR 30–50+
• Includes weekly keyword reporting
• Includes conversion engineering
• Removes “Month 1 payment” implication
• States payment is tied to completion
• Keeps Week 1–4 structure
• No branding
• No agency names
You can paste this directly into a PDF.
PROGRAMMATIC SEO & CONVERSION ENGINEERING EXECUTION AGREEMENT
Independent Contractor Scope of Work
Project Summary
The website CMS is built on WordPress.
We are hiring an experienced SEO contractor to execute a structured programmatic SEO campaign within a WordPress environment.
We will provide page content in HTML file format.
You are responsible for:
• Importing and formatting content inside WordPress
• Structuring layout in alignment with brand standards
• Implementing complete on-page SEO
• Ensuring crawlability and index readiness
• Managing internal linking
• Executing backlink outreach
• Performing technical SEO
• Implementing conversion engineering
This is a deliverables-based engagement.
Payment will be issued after full completion and verification of all agreed deliverables. Partial completion does not qualify for full payment.
REQUIRED DELIVERABLES
1. 100 SEO Optimized Templated Pages
We will provide content in HTML format.
You are responsible for:
• Formatting pages inside WordPress
• Aligning layout with brand standards
• Structuring headings properly
• Ensuring crawlability
• Ensuring index readiness
• Configuring SEO plugin settings
• Adding internal links
• Ensuring logical URL structure
Each page must include:
• Optimized title tag 50–60 characters
• Optimized meta description 150–160 characters
• One H1 only
• Logical H2 and H3 hierarchy
• Proper paragraph spacing and readability
• Structured formatting for clarity
• Intent-driven keyword placement
• Crawlable internal structure
Pages must:
• Align with search intent
• Follow helpful content standards
• Be manually QA reviewed
• Be index-ready and crawlable
Automation may be used for scalable structure but may not replace manual review.
2. 100 Contextual Backlinks DR 30–50+
You must secure 100 contextual backlinks.
Requirements:
• Manual outreach only
• Combination of niche edits and contextual placements
• No automated spam networks
• No private blog networks
• No toxic backlinks
Backlinks must:
• Be placed within real published content
• Be contextually relevant
• Be from domains DR 30–50+ minimum
• Be diversified across referring domains
• Be documented with URL and DR metrics
Do-follow links are not guaranteed. Paid placements require written approval in advance.
3. Manual Keyword Strategy and Clustering
You must:
• Conduct manual keyword research
• Identify long-tail intent-driven keywords
• Build meaningful topic clusters
• Map one primary keyword per page
• Provide a keyword mapping spreadsheet
Strategy must be finalized before full page rollout.
4. Weekly Keyword Research Reporting
Each week you must provide:
• Full list of keywords researched
• Search volume
• Keyword difficulty
• Search intent classification
• Cluster assignment
• Keywords selected for that week’s rollout
Transparency in keyword selection is mandatory.
5. Internal Linking Structure
You must:
• Identify priority pages
• Map internal linking architecture
• Add optimized anchor text
• Eliminate orphan pages
• Establish logical crawl hierarchy
• Improve internal authority flow
Implementation must be progressive and documented.
6. On-Page SEO
You must:
• Optimize all titles and meta descriptions
• Ensure proper character limits
• Improve CTR alignment
• Fix header hierarchy
• Ensure one H1 per page
• Address indexing issues
• Resolve Google Search Console errors
7. Technical SEO
You must address:
• Google Search Console errors
• Missing or weak image alt attributes
• Open Graph tags
• Twitter Card tags
• Basic schema implementation where appropriate
• Crawlability and hierarchy issues
High-impact technical issues must be prioritized first.
CONVERSION ENGINEERING REQUIREMENT
This engagement includes conversion engineering in addition to SEO.
Pages must be structured not only for ranking but for measurable business outcomes.
You must implement:
Above-the-Fold Optimization
• Clear value proposition
• Benefit-driven headline
• Strategic primary CTA placement
Call-to-Action Strategy
• Defined primary and secondary CTAs
• Strategic CTA placement throughout page
• Benefit-oriented button copy
Trust and Authority Placement
• Proper placement of credibility elements
• Structured positioning of reassurance messaging
Conversion Flow Structure
• Logical progression
• Objection handling within content
• Reduced friction
• Clear action prompts
Form Optimization
If forms are present:
• Reduce unnecessary fields
• Ensure mobile usability
• Optimize surrounding copy
• Confirm tracking setup
Conversion Tracking
• Confirm event tracking in analytics
• Ensure measurable goal configuration
Ranking alone does not constitute completion. Pages must be engineered for both visibility and conversion readiness.
DELIVERY PRINCIPLES
Manual SEO components such as internal linking and backlink outreach are time-intensive and will be executed progressively.
Work will be prioritized based on:
• Page importance
• Revenue alignment
• Strategic urgency
• Crawlability impact
Automation may be used only where it improves efficiency without sacrificing quality, structure, or crawlability.
Manual QA is mandatory.
EXECUTION TIMELINE STRUCTURE
Week 1
• Manual keyword research
• Deliver keyword research list
• Finalize URL and template structure
• Format and publish first 25 pages
• Conduct technical audit
• Begin resolving high-priority Search Console issues
Week 2
• Deliver weekly keyword list
• Format and publish next 25 pages
• QA review
• Begin backlink outreach 10–15 contacts
• Secure initial backlinks
• Begin structured internal linking
Week 3
• Deliver weekly keyword list
• Format and publish next 25 pages
• Continue outreach
• Secure additional backlinks
• Add schema where appropriate
Week 4
• Deliver weekly keyword list
• Format and publish final 25 pages
• Complete backlink acquisition
• Deliver backlink documentation
• Resolve remaining technical issues
• Deliver final performance summary
REPORTING REQUIREMENTS
Weekly:
• Keyword research list
• Pages formatted and published
• Backlinks secured
• Technical fixes completed
Final Completion Report:
• Confirmation of 100 pages live
• Backlink documentation with DR metrics
• Keyword mapping spreadsheet
• Indexation confirmation
• Search Console update summary
• Organic visibility snapshot
NOT INCLUDED
• Advanced CRO redesign
• A/B testing
• Paid advertising
• UI redesign
• Premium paid placements without approval
• Whitepapers
• Case studies
• Video scripts
Additional services require separate agreement.
CONTRACTOR QUALIFICATIONS
• Proven programmatic SEO experience
• WordPress implementation experience
• Ability to work with HTML files
• Manual outreach experience
• Transparent reporting process
• No black-hat tactics
• No undisclosed outsourcing