Ongoing Social Media Traffic Generation Specialist
Budget: £2 – £5 GBP
Ongoing Social Media Manager – Multi-Platform (Pinterest, TikTok, YouTube, Facebook Groups)
Role: Organic Growth & Traffic Acquisition Manager (Affiliate Website)
1. Role Overview
Responsible for driving targeted traffic to a pet affiliate website using four organic channels:
Pinterest
TikTok
YouTube (Shorts + long-form)
Facebook Groups
The goal is to generate consistent, high-intent traffic that converts into Amazon affiliate clicks and blog engagement.
Success is measured by:
Traffic to website (sessions from social)
Click-through rate to blog content
Growth of social channels
Engagement quality (saves, shares, comments)
Affiliate link clicks (where tracked)
2. Core Responsibilities (All Platforms)
Content Repurposing
Turn each blog post into multi-platform content assets:
Pins
Short videos
YouTube Shorts
Facebook discussion content
Traffic Generation
Every post must have a clear purpose: drive users to a specific article or category page.
Consistency
Maintain daily posting activity across platforms.
SEO + Keyword Alignment
Use keyword research provided or independently sourced:
“best dog harness UK”
“cat scratching solutions”
“puppy essentials checklist”
Reporting
Weekly report including:
Posts published per platform
Traffic driven to website
Best performing content
Growth metrics per channel
Recommendations for improvement
3. Platform-Specific Responsibilities
A. Pinterest Manager (Evergreen Traffic Engine)
Objective:
Generate long-term, search-based traffic to blog content.
Responsibilities:
Create 5–10 pins per blog post
Design pins using Canva (or equivalent)
Write SEO-optimised titles and descriptions
Organise boards by category:
Dog Care
Cat Care
Training
Product Reviews
Optimise for Pinterest search keywords
Posting Frequency:
5–15 pins per day minimum
New content must be pinned for at least 30 days after blog publish
Requirements:
Keyword research for each pin
Consistent branding style
A/B testing pin designs (optional but preferred)
KPIs:
Impressions
Saves
Outbound clicks to site
B. TikTok Manager (Viral Awareness Channel)
Objective:
Generate viral reach and funnel traffic to blog content.
Responsibilities:
Create 1–3 short videos daily (10–45 seconds)
Script hooks for each video:
“Don’t buy this dog toy until you see this…”
“3 products every dog owner needs”
Film or source footage (stock allowed if needed)
Add captions, hashtags, and CTA (“link in bio”)
Engage with comments daily
Posting Frequency:
Minimum 1 video per day
Ideal: 2–3 videos per day
Requirements:
Trend awareness (audio, formats)
Hook within first 2 seconds
Strong call-to-action to blog content
KPIs:
Views
Watch time
Profile clicks
Link clicks
C. YouTube Manager (Shorts + Authority Content)
Objective:
Build trust and high-converting search traffic.
Responsibilities:
YouTube Shorts:
1–2 Shorts daily (repurposed from TikTok or original)
Optimised titles for search:
“Best dog harness UK 2026”
“Top cat toys that actually last”
Long-form YouTube:
1–2 videos per week
Product reviews and comparisons:
“Best dog beds compared”
“Top 5 cat litter boxes UK”
Requirements:
SEO-optimised titles, descriptions, tags
Thumbnails for long-form videos
Clear CTA to blog content
KPIs:
Watch time
Subscriber growth
Click-through rate to website
D. Facebook Groups Manager (Community Traffic Channel)
Objective:
Drive targeted traffic through community engagement (not spam).
Responsibilities:
Join 10–30 relevant pet Facebook groups (UK-focused preferred)
Daily engagement:
Answer questions
Provide advice
Share experience
Only post links when contextually relevant
Build authority profile (not promotional spam account)
Posting Frequency:
10–20 meaningful interactions per day
3–5 link placements per week maximum (high relevance only)
Requirements:
Strong communication skills
No copy-paste spam posting
Must prioritise helpful answers over promotion
KPIs:
Referral traffic
Engagement on posts/comments
Click-through rate from group posts
4. Content Workflow (Expected System)
Each blog post should be repurposed into:
Pinterest: 5–10 pins
TikTok: 2–3 videos
YouTube Shorts: 1–2 clips
Facebook Groups: 3–5 discussion points (answers/posts)
5. Tools Required
Canva (Pinterest + thumbnails)
CapCut or similar (video editing)
ChatGPT or keyword tool (optional support)
Google Sheets (tracking content calendar)
Analytics (GA4 / affiliate tracking if available)
6. Expected Output (Minimum Standards)
Daily:
Pinterest: 5+ pins
TikTok: 1–3 videos
YouTube Shorts: 1–2 uploads
Facebook Groups: 10+ interactions
Weekly:
1–2 long-form YouTube videos
Performance report
7. Performance Expectations (90-day benchmark)
Consistent cross-platform posting
Noticeable traffic growth to website
Increasing engagement rates across platforms
Clear contribution to affiliate link clicks and revenue
8. Key Rule
No platform should operate in isolation. Every piece of content must:
start from a blog post → adapted into multiple formats → drive traffic back to the website.
4-8 Hours Daily Work with 4hours minimum
Role: Organic Growth & Traffic Acquisition Manager (Affiliate Website)
1. Role Overview
Responsible for driving targeted traffic to a pet affiliate website using four organic channels:
TikTok
YouTube (Shorts + long-form)
Facebook Groups
The goal is to generate consistent, high-intent traffic that converts into Amazon affiliate clicks and blog engagement.
Success is measured by:
Traffic to website (sessions from social)
Click-through rate to blog content
Growth of social channels
Engagement quality (saves, shares, comments)
Affiliate link clicks (where tracked)
2. Core Responsibilities (All Platforms)
Content Repurposing
Turn each blog post into multi-platform content assets:
Pins
Short videos
YouTube Shorts
Facebook discussion content
Traffic Generation
Every post must have a clear purpose: drive users to a specific article or category page.
Consistency
Maintain daily posting activity across platforms.
SEO + Keyword Alignment
Use keyword research provided or independently sourced:
“best dog harness UK”
“cat scratching solutions”
“puppy essentials checklist”
Reporting
Weekly report including:
Posts published per platform
Traffic driven to website
Best performing content
Growth metrics per channel
Recommendations for improvement
3. Platform-Specific Responsibilities
A. Pinterest Manager (Evergreen Traffic Engine)
Objective:
Generate long-term, search-based traffic to blog content.
Responsibilities:
Create 5–10 pins per blog post
Design pins using Canva (or equivalent)
Write SEO-optimised titles and descriptions
Organise boards by category:
Dog Care
Cat Care
Training
Product Reviews
Optimise for Pinterest search keywords
Posting Frequency:
5–15 pins per day minimum
New content must be pinned for at least 30 days after blog publish
Requirements:
Keyword research for each pin
Consistent branding style
A/B testing pin designs (optional but preferred)
KPIs:
Impressions
Saves
Outbound clicks to site
B. TikTok Manager (Viral Awareness Channel)
Objective:
Generate viral reach and funnel traffic to blog content.
Responsibilities:
Create 1–3 short videos daily (10–45 seconds)
Script hooks for each video:
“Don’t buy this dog toy until you see this…”
“3 products every dog owner needs”
Film or source footage (stock allowed if needed)
Add captions, hashtags, and CTA (“link in bio”)
Engage with comments daily
Posting Frequency:
Minimum 1 video per day
Ideal: 2–3 videos per day
Requirements:
Trend awareness (audio, formats)
Hook within first 2 seconds
Strong call-to-action to blog content
KPIs:
Views
Watch time
Profile clicks
Link clicks
C. YouTube Manager (Shorts + Authority Content)
Objective:
Build trust and high-converting search traffic.
Responsibilities:
YouTube Shorts:
1–2 Shorts daily (repurposed from TikTok or original)
Optimised titles for search:
“Best dog harness UK 2026”
“Top cat toys that actually last”
Long-form YouTube:
1–2 videos per week
Product reviews and comparisons:
“Best dog beds compared”
“Top 5 cat litter boxes UK”
Requirements:
SEO-optimised titles, descriptions, tags
Thumbnails for long-form videos
Clear CTA to blog content
KPIs:
Watch time
Subscriber growth
Click-through rate to website
D. Facebook Groups Manager (Community Traffic Channel)
Objective:
Drive targeted traffic through community engagement (not spam).
Responsibilities:
Join 10–30 relevant pet Facebook groups (UK-focused preferred)
Daily engagement:
Answer questions
Provide advice
Share experience
Only post links when contextually relevant
Build authority profile (not promotional spam account)
Posting Frequency:
10–20 meaningful interactions per day
3–5 link placements per week maximum (high relevance only)
Requirements:
Strong communication skills
No copy-paste spam posting
Must prioritise helpful answers over promotion
KPIs:
Referral traffic
Engagement on posts/comments
Click-through rate from group posts
4. Content Workflow (Expected System)
Each blog post should be repurposed into:
Pinterest: 5–10 pins
TikTok: 2–3 videos
YouTube Shorts: 1–2 clips
Facebook Groups: 3–5 discussion points (answers/posts)
5. Tools Required
Canva (Pinterest + thumbnails)
CapCut or similar (video editing)
ChatGPT or keyword tool (optional support)
Google Sheets (tracking content calendar)
Analytics (GA4 / affiliate tracking if available)
6. Expected Output (Minimum Standards)
Daily:
Pinterest: 5+ pins
TikTok: 1–3 videos
YouTube Shorts: 1–2 uploads
Facebook Groups: 10+ interactions
Weekly:
1–2 long-form YouTube videos
Performance report
7. Performance Expectations (90-day benchmark)
Consistent cross-platform posting
Noticeable traffic growth to website
Increasing engagement rates across platforms
Clear contribution to affiliate link clicks and revenue
8. Key Rule
No platform should operate in isolation. Every piece of content must:
start from a blog post → adapted into multiple formats → drive traffic back to the website.
4-8 Hours Daily Work with 4hours minimum