Mass Re-engagement Email Campaign

Job ID: 39373011

Budget: €30 – €250 EUR

Project Short Description
We built an MVP in summer 2024 and collected 2.4 million preregistered users. After the MVP broke, we rebuilt it from scratch. Now, we need to inform all preregistered users to rejoin and presign up on the new platform.

We’re looking for a freelancer who already owns and operates a professional bulk email marketing software capable of handling very large lists. The freelancer will be responsible for sending the re-engagement campaign emails to the entire list, managing unsubscribes, and maximizing re-signups.

If this initial campaign goes well, we are open to extending the contract for ongoing email marketing support.

Key Requirements
Must have access to and operate their own email marketing software (e.g., Mailchimp, Brevo, SendGrid, Omnisend, or similar) with the capacity to send bulk emails to millions of contacts

Experience managing very large email lists (millions of contacts) with high deliverability and compliance

Ability to craft and send personalized, segmented re-engagement emails

Set up and manage automated follow-up sequences to boost re-signups

Handle list cleaning, unsubscribe management, and compliance with GDPR and CAN-SPAM regulations

Provide detailed campaign performance reports (open rates, click rates, conversions)

Strong communication skills and ability to collaborate on email content and timing

What We Provide
The full list of 2.4 million preregistered users (contact data)

Access to the new platform’s signup page and any necessary tracking links

Guidance on messaging and goals

What We Expect From You
Use your own email marketing software to send the campaign

Ensure the highest possible deliverability and engagement rates

Manage the entire email campaign from setup to reporting

Help users smoothly re-sign up to the new platform

Potential to extend contract for ongoing email marketing if the initial campaign is successful

Please apply only if you have your own professional email marketing platform and proven experience with large-scale re-engagement campaigns. Include examples of your past work and details about your software capabilities.