Marketing expert to drive Private leads for Homecare business in UK

I am in need of a marketing expert to help me generate private leads for our homecare business in the UK. My target audience consists of both elderly individuals and people with disabilities. I am looking for a social media marketing through FB groups, channels, Locating local communities to find and spread the word of mouth.. The ideal freelancer for this job would have experience in social media marketing and expertise in targeting specific audiences. The following skills would also be beneficial:

- Knowledge of the UK homecare market
- Ability to create engaging social media content mainly - understands FB
- Experience with lead generation
- Strong analytical skills to measure the success of the campaign
- Excellent communication skills to provide regular updates and recommendations for improvement.

Looking to start ASAP.