Manufacturing Lead Qualification & Outreach Specialist (B2B SaaS / MES Solution)

Project Overview
We are an emerging manufacturing technology startup focused on helping manufacturers improve operational efficiency, workforce reliability, productivity, and quality performance through a Manufacturing Execution System (MES).
We are looking for a highly organized and proactive Lead Qualification & Outreach Specialist to identify, qualify, and initiate conversations with manufacturing decision-makers.
This is not a generic lead generation project. We are seeking someone who can think strategically, understand manufacturing operations, and engage the right prospects.
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Target Companies
• Manufacturing companies
• 200–500 employees
• Primarily North America
• Companies experiencing challenges related to:
o Operational inefficiency
o Workforce retention and training
o Quality-related costs
o Production visibility
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Target Contacts
You will identify and engage:
• CEO
• CFO
• COO
• Operations Director
• Operations Manager
• Plant Manager
• Quality Director
• Quality Manager
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Scope of Work
Phase 1: Lead Identification & Qualification
Identify target companies and contacts.
Provide:
• Company Name
• Website
• Employee Count
• Industry/Sub-industry
• Contact Name
• Title
• LinkedIn URL
• Verified Email (if available)
• Brief reason why the prospect fits our ICP
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Phase 2: Outreach
Execute initial outreach through:
• LinkedIn messaging
• Email campaigns
• Follow-up messaging
The objective is to secure:
• Discovery calls
• Product demonstrations
• Pilot discussions
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Success Metrics
Success will be measured by:
• Number of qualified leads generated
• Number of conversations started
• Number of discovery meetings booked
• Quality of prospects identified
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Ideal Candidate
Must have:
• B2B lead generation experience
• LinkedIn outreach experience
• Manufacturing, industrial, ERP, MES, SaaS, or operational technology experience
• Strong written English
• Ability to identify buying signals
Preferred:
• Experience booking meetings with executives
• Sales Navigator experience
• Apollo, ZoomInfo, Clay, HubSpot, or similar tools
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Initial Engagement
• 20 hours initially
• Potential ongoing engagement
• Potential performance bonus for qualified meetings booked
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Application Questions
1. Describe your experience generating leads in manufacturing or industrial sectors.
2. How would you identify manufacturers struggling with efficiency or quality issues?
3. What outreach tools have you used?
4. Share examples of meetings or opportunities you have generated.
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