Expert for Marketing Automation & WhatsApp Segmentation

# Marketing Automation & WhatsApp Segmentation Specialist Needed

## Project Overview

I am building a workshop/webinar funnel for coaches and consultants and need an automation specialist to set up the backend infrastructure.

This is NOT a chatbot project.

This is a marketing automation and lead segmentation project.

The goal is to automatically segment leads based on their behavior and send different WhatsApp follow-up sequences accordingly.

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## Current Stack

Potential tools:

* WhatsApp API (Aisensy, WATI, WhatChimp, Interakt or similar)
* Google Sheets
* Make.com
* N8N
* CRM (optional)
* Webinar/Workshop Registration Platform

I am open to recommendations if a better architecture exists.

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## Core Workflow

### Lead Registration

Lead registers for a workshop/webinar.

Data captured:

* Name
* Email
* Phone Number
* Registration Date

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### Attendance Tracking

After workshop:

Lead should automatically be categorized as:

* Registered
* Attended
* No Show
* Stayed Until Offer
* Left Early
* Purchased
* Attended But Did Not Purchase

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### Segmentation Logic

Each segment should receive different follow-up communication.

Examples:

#### Segment A

Attended + Did Not Purchase

Sequence:

* Follow-up messages
* Objection handling
* Offer reminders

#### Segment B

Registered + No Show

Sequence:

* Replay
* Re-engagement

#### Segment C

Purchased

Sequence:

* Onboarding
* Welcome messages
* Access instructions

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## Deliverables

* Workflow architecture
* Automation setup
* Segmentation logic
* Google Sheet integration
* WhatsApp API integration
* Documentation of the system
* Loom walkthrough explaining the workflow

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## Ideal Candidate

Looking for someone who has experience with:

* Marketing automation
* Funnel automation
* WhatsApp automation
* Make.com
* N8N
* Webinar funnels
* Lead segmentation

Bonus if you have worked with:

* Coaches
* Consultants
* Course creators
* Webinar funnels

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## Important

When applying, please answer:

1. Have you built a similar workshop or webinar automation before?

2. Which tools would you recommend for this workflow?

3. How would you structure the segmentation logic?

4. Please share screenshots, Loom videos, or examples of previous automation systems you've built.

Applications without relevant examples will not be considered.