LinkedIn B2B Lead Generation

I need a hands-on expert to drive demand-generation campaigns that turn LinkedIn into a steady source of qualified B2B leads within the technology, healthcare, and finance sectors. The sole objective is lead generation—brand exposure or content promotion are bonuses only if they directly support that goal.

You’ll handle everything from audience research and campaign structure to creative, launch, and funnel optimisation inside LinkedIn Campaign Manager. Expect to work with matched audiences, lead-gen forms, conversion tracking and in-platform analytics so we can see, in real time, how many decision-makers we’re converting and at what cost.

Deliverables
• Campaign blueprint covering audience segments, ad formats and lead-gen forms for all three industries
• Persuasive ad copy and creative assets ready for upload
• Live campaign setup and monitoring in my LinkedIn account
• Weekly performance reports highlighting CPL, lead quality and actionable tweaks

Success is simple: lower cost per qualified lead while keeping volume predictable. Share any past results from similar B2B programmes and outline how quickly you can launch an initial 30-day sprint.