Lead Generation Paid Ads Strategist
Budget: ₹100 – ₹400 INR
I need a results-focused paid ads specialist to drive qualified leads and real sales for my business. The core of the job is planning, launching, and optimising campaigns on Facebook, Instagram, LinkedIn, and Google Ads. Social media marketing and search engine marketing will work hand in hand, so you should be comfortable switching between Meta Business Suite, LinkedIn Campaign Manager, and Google Ads, and making the channels reinforce each other.
My success metric is simple: a steady flow of cost-effective leads that convert. Campaign structure, detailed audience targeting, persuasive ad copy, creative variations, and continuous A/B testing are expected as second nature. Solid conversion tracking—using Meta Pixel, Google Tag Manager, and CRM integrations—must be in place before spend ramps up so we can judge performance transparently.
Deliverables I will sign off on:
• Campaign build-out for each platform, including ad sets, keywords, and creatives
• Tracking setup with clear, verifiable conversion events
• Weekly performance report summarising spend, CPL/CPA, ROAS, key insights, and next actions
• Optimisation roadmap for month two onward based on data gathered in the first 30 days
If you have demonstrable experience scaling paid social and SEM campaigns for lead generation, I’d love to review case studies or dashboards that showcase your impact.
My success metric is simple: a steady flow of cost-effective leads that convert. Campaign structure, detailed audience targeting, persuasive ad copy, creative variations, and continuous A/B testing are expected as second nature. Solid conversion tracking—using Meta Pixel, Google Tag Manager, and CRM integrations—must be in place before spend ramps up so we can judge performance transparently.
Deliverables I will sign off on:
• Campaign build-out for each platform, including ad sets, keywords, and creatives
• Tracking setup with clear, verifiable conversion events
• Weekly performance report summarising spend, CPL/CPA, ROAS, key insights, and next actions
• Optimisation roadmap for month two onward based on data gathered in the first 30 days
If you have demonstrable experience scaling paid social and SEM campaigns for lead generation, I’d love to review case studies or dashboards that showcase your impact.