Lead Generation Digital Marketing Campaigns -- 2

I need a results-oriented marketer to take full ownership of our national lead-generation efforts across Facebook, Instagram and organic search. You’ll be setting up and optimising paid campaigns on both Meta platforms while simultaneously strengthening our SEO footprint so prospects find us without ads as well.

What success looks like
• Consistent stream of qualified leads from Facebook and Instagram Ads with clear tracking of cost per lead
• On-page and off-page SEO improvements that move our priority keywords onto page one and drive form-fill or call enquiries
• Weekly performance reports summarising ad spend, CPL, keyword movements and next steps

You’ll have the freedom to recommend creative angles, targeting segments and landing-page tweaks, provided every change is data-backed and aimed at lowering acquisition costs. Access to our existing ad accounts, website CMS and any analytics tools you require will be provided on day one so you can hit the ground running.