Lead-Gen Digital Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
I need a results-oriented marketer to turn my online presence into a dependable lead machine. The priority is clear: generate qualified enquiries, not vanity metrics. I’m open to strategic suggestions, but the core of the work must revolve around two front-line channels:
• Social media – creating and managing paid and organic campaigns on the platforms you believe will give us the best reach and targeting.
• Search engines – running well-structured Google Ads / Bing Ads and optimising on-page SEO so we capture high-intent traffic.
Because long-form education works best for my audience, I prefer blogs and articles over video or infographic-heavy approaches. I’ll expect you to research topics, write persuasive, keyword-aligned pieces, and repurpose them into ad copy or social snippets where it makes sense.
Key deliverables I have in mind:
1. A 90-day plan outlining offer positioning, funnel steps, and KPIs (cost per lead, conversion rate).
2. Content calendar and at least four publication-ready articles per month, each optimised for both search and social sharing.
3. Ad creatives, campaign setup, and ongoing optimisation for social and search channels.
4. Bi-weekly performance reports with insights and next steps.
Experience with tools such as Google Ads, Facebook Business Manager, Google Analytics, and a reliable SEO suite will be essential. If you can show previous lead-gen wins—especially for small businesses—let’s discuss how quickly you could get the first campaigns live.
• Social media – creating and managing paid and organic campaigns on the platforms you believe will give us the best reach and targeting.
• Search engines – running well-structured Google Ads / Bing Ads and optimising on-page SEO so we capture high-intent traffic.
Because long-form education works best for my audience, I prefer blogs and articles over video or infographic-heavy approaches. I’ll expect you to research topics, write persuasive, keyword-aligned pieces, and repurpose them into ad copy or social snippets where it makes sense.
Key deliverables I have in mind:
1. A 90-day plan outlining offer positioning, funnel steps, and KPIs (cost per lead, conversion rate).
2. Content calendar and at least four publication-ready articles per month, each optimised for both search and social sharing.
3. Ad creatives, campaign setup, and ongoing optimisation for social and search channels.
4. Bi-weekly performance reports with insights and next steps.
Experience with tools such as Google Ads, Facebook Business Manager, Google Analytics, and a reliable SEO suite will be essential. If you can show previous lead-gen wins—especially for small businesses—let’s discuss how quickly you could get the first campaigns live.