Lead-Focused Social Media Ad Creatives
Budget: $250 – $750 AUD
I need a set of high-impact Facebook and Instagram ads that push qualified prospects straight into our sales funnel. The campaign will run across both feeds and stories, so I’m looking for a mix of static images, short-form videos, and engaging carousel sequences that feel native to each platform while still carrying a consistent brand voice.
Here’s how I picture the workflow:
• Image ads: polished, scroll-stopping visuals (1080×1080 and 1080×1350) with sharp copy overlays that highlight our key offer.
• Video ads: 10–15 second vertical clips, optimized for silent autoplay, with motion graphics or quick cuts to showcase benefits fast.
• Carousel ads: up to 10 frames that tell a mini-story, guiding viewers toward the call-to-action on every swipe.
All creatives should be ready for upload in Ads Manager and must comply with Facebook’s 20% text rule and Instagram’s placement guidelines. Source files (PSD/AI for images, AE/PR for videos) and export-ready MP4/JPEG assets are part of the final hand-off.
Success for me is simple: the ads must drive measurable leads and sales, so anything you produce should be structured for easy A/B testing—think alternate headlines, CTAs, and thumbnail frames.
If you’re comfortable moving from concept to final deliverable and can turn ideas into conversions, let’s get started.
The industry is health and beauty specifically the following categories-
laser hair removal
eye lash lift and tint
body contouring (fat reduction)
Anti ageing (wrinkles, sun damage skin etc)
To start with, I would be looking for 1 or 2 sets of ads for each of these 4 categories.
This is a very niche market in a very small geographical catchment. I could also do with some advise for facebook ads. I have the audience targeted correctly, I just need to make sure the above ad content that you provide will fall within the top ranking ads. My current picture and text ads are in the bottom 35% and dont convert well.
Here’s how I picture the workflow:
• Image ads: polished, scroll-stopping visuals (1080×1080 and 1080×1350) with sharp copy overlays that highlight our key offer.
• Video ads: 10–15 second vertical clips, optimized for silent autoplay, with motion graphics or quick cuts to showcase benefits fast.
• Carousel ads: up to 10 frames that tell a mini-story, guiding viewers toward the call-to-action on every swipe.
All creatives should be ready for upload in Ads Manager and must comply with Facebook’s 20% text rule and Instagram’s placement guidelines. Source files (PSD/AI for images, AE/PR for videos) and export-ready MP4/JPEG assets are part of the final hand-off.
Success for me is simple: the ads must drive measurable leads and sales, so anything you produce should be structured for easy A/B testing—think alternate headlines, CTAs, and thumbnail frames.
If you’re comfortable moving from concept to final deliverable and can turn ideas into conversions, let’s get started.
The industry is health and beauty specifically the following categories-
laser hair removal
eye lash lift and tint
body contouring (fat reduction)
Anti ageing (wrinkles, sun damage skin etc)
To start with, I would be looking for 1 or 2 sets of ads for each of these 4 categories.
This is a very niche market in a very small geographical catchment. I could also do with some advise for facebook ads. I have the audience targeted correctly, I just need to make sure the above ad content that you provide will fall within the top ranking ads. My current picture and text ads are in the bottom 35% and dont convert well.