Lead-Focused Google & META Ads Campaign Setup
Budget: ₹1,500 – ₹12,500 INR
Google is the sole platform I want to invest in right now, and Google Ads is the service that matters most to me. The objective is crystal-clear: a steady flow of qualified leads, not vanity traffic.
Here is what needs to happen:
• Audit or create the Google Ads account, structuring campaigns and ad groups around high-intent keywords.
• Write compelling ad copy and configure ad extensions that lift click-through rates.
• Install and verify conversion tracking through Google Tag Manager and GA4 so every lead is accurately attributed.
• Launch search (and, if it helps the goal, remarketing or Performance Max) campaigns, then refine bids, audiences, and negatives during the first weeks.
• Provide concise weekly reports that show cost per lead, conversions, and optimizations made.
Acceptance criteria
1. Conversion tracking fires 100 % correctly on lead actions.
2. At least three active campaigns with clear naming, relevant ad groups, and responsive search ads.
3. Weekly report delivered in Google Data Studio or similar, spotlighting cost-per-lead and next-step recommendations.
I’m comfortable granting you full account access, and I’m happy to share historical data if an audit comes first. Tools such as Google Ads Editor, Keyword Planner, GA4, and Tag Manager will be part of the workflow, so fluency with them is essential.
Once initial campaigns are profitable, we can discuss scaling budgets and exploring Display or YouTube, but the immediate benchmark is qualified leads at an efficient cost.
Here is what needs to happen:
• Audit or create the Google Ads account, structuring campaigns and ad groups around high-intent keywords.
• Write compelling ad copy and configure ad extensions that lift click-through rates.
• Install and verify conversion tracking through Google Tag Manager and GA4 so every lead is accurately attributed.
• Launch search (and, if it helps the goal, remarketing or Performance Max) campaigns, then refine bids, audiences, and negatives during the first weeks.
• Provide concise weekly reports that show cost per lead, conversions, and optimizations made.
Acceptance criteria
1. Conversion tracking fires 100 % correctly on lead actions.
2. At least three active campaigns with clear naming, relevant ad groups, and responsive search ads.
3. Weekly report delivered in Google Data Studio or similar, spotlighting cost-per-lead and next-step recommendations.
I’m comfortable granting you full account access, and I’m happy to share historical data if an audit comes first. Tools such as Google Ads Editor, Keyword Planner, GA4, and Tag Manager will be part of the workflow, so fluency with them is essential.
Once initial campaigns are profitable, we can discuss scaling budgets and exploring Display or YouTube, but the immediate benchmark is qualified leads at an efficient cost.