B2B Indoor Mapping Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up to scale an indoor-mapping SaaS and need focused B2B digital marketing muscle to generate qualified leads. The scope centers on three tracks:
• SEO – Audit the current site, build a keyword map around indoor navigation, facility digitization, and smart-building terms, then execute on-page tweaks and authoritative backlink outreach.
• Content Marketing – Plan and produce gated whitepapers, blog posts, and email nurture copies that speak to facility managers, campus IT teams, and large-venue operators. Case-study style pieces that illustrate ROI from our platform will be especially valuable.
• Social Media Management – Run LinkedIn, Twitter, and Facebook profiles with a steady cadence of thought-leadership posts, product updates, and short video snippets, optimizing each for lead capture.
Primary success metric is net-new sales-qualified leads; traffic or engagement gains are only useful if they feed that pipeline. Please outline how you would structure the first 90 days, which tools you lean on (e.g., SEMrush, HubSpot, Hootsuite), and examples of past campaigns where you’ve turned B2B awareness into demos booked. Integration with our existing CRM is handled in-house; I just need UTM-tagged assets and weekly performance snapshots so we can track attribution cleanly.
If that aligns with your expertise, let’s talk strategy and milestones.
• SEO – Audit the current site, build a keyword map around indoor navigation, facility digitization, and smart-building terms, then execute on-page tweaks and authoritative backlink outreach.
• Content Marketing – Plan and produce gated whitepapers, blog posts, and email nurture copies that speak to facility managers, campus IT teams, and large-venue operators. Case-study style pieces that illustrate ROI from our platform will be especially valuable.
• Social Media Management – Run LinkedIn, Twitter, and Facebook profiles with a steady cadence of thought-leadership posts, product updates, and short video snippets, optimizing each for lead capture.
Primary success metric is net-new sales-qualified leads; traffic or engagement gains are only useful if they feed that pipeline. Please outline how you would structure the first 90 days, which tools you lean on (e.g., SEMrush, HubSpot, Hootsuite), and examples of past campaigns where you’ve turned B2B awareness into demos booked. Integration with our existing CRM is handled in-house; I just need UTM-tagged assets and weekly performance snapshots so we can track attribution cleanly.
If that aligns with your expertise, let’s talk strategy and milestones.