Google Ads Management & Reporting

Project Overview

Successfully planned, managed, and analyzed a Google Ads campaign focused on increasing website traffic, generating quality leads, and improving online visibility. The campaign was continuously monitored and optimized to maximize performance while maintaining an efficient advertising budget.

Scope of Work
Google Ads campaign setup and configuration
Keyword research and targeting
Search campaign optimization
Ad copy creation and A/B testing
Audience targeting and bid optimization
Conversion tracking setup
Performance monitoring and reporting
Budget management and ROI optimization
Performance Metrics Report

The campaign report included detailed analysis of:

Total Impressions
Total Clicks
Click-Through Rate (CTR)
Average Cost Per Click (CPC)
Total Ad Spend
Website Users
Sessions
New Users
Conversions / Leads
Conversion Rate
Cost Per Conversion
Bounce Rate
Device Performance (Desktop/Mobile)
Geographic Performance
Best Performing Keywords
Search Terms Report
Ad Performance Comparison
Tools Used
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager
Google Looker Studio
Google Search Console
Outcome

Prepared a comprehensive performance report highlighting campaign effectiveness, user acquisition, click performance, conversion trends, audience insights, and optimization recommendations. The report provided clear, data-driven insights to support future marketing decisions and improve return on ad spend (ROAS).

Skills Demonstrated
Google Ads Management
PPC Advertising
Campaign Optimization
Google Analytics (GA4)
Performance Reporting
Conversion Tracking
Keyword Research
ROI & ROAS Analysis
Digital Marketing
Data Analysis