Digital Marketing Conversion and Attribution Optimization With Website Development skills
Budget: $50 – $0 AUD
Job Description:
We are seeking someone to improve our attribution setup for lead generation campaigns on Google and Facebook. In addition, we want an experienced Wordpress developer to provide recommendations on improving our website.
Our current tracking includes pixel conversions on our website, custom conversions in Facebook, and we utilize Anytrack for custom conversions. Our website runs on WordPress, and we use Leadshook to capture contact information.
Responsibilities:
-Review and analyze our current tracking and attribution setup across Google and Facebook ads.
Provide recommendations for optimizing pixel and event tracking to ensure accurate conversion measurement.
-Assist in implementing the recommended changes on our WordPress website and ensure seamless integration with Leadshook and Anytrack (or another custom conversion software if required).
Create documentation of the current setup and any changes made during the optimization process.
-Provide a review of our Wordpress website and any recommendation for improvement.
-Zoom calls with team to explain improvements and enhancements
-Note, we do NOT need someone to set up the advertising campaigns as this is all done in house.
Requirements:
-Meticulous attention to detail. Any mistakes can cause major issues with our lead flow.
-Proven experience at attribution and conversion setup for lead generation advertising campaigns.
-Strong familiarity with Pixels in Google Ads and Facebook Ads, WordPress, and third party custom conversion tools like Anytrack.
-Experience with Leadshook or similar lead capture tools is a plus.
-Converion Rate Optimisation experience highly desierable
-Excellent analytical skills and the ability to provide actionable insights from data.
-Technical skills to implement tracking setups and optimizations effectively.
-Proficient English communication (both written and verbal).
Compensation:
We prefer to work on an hourly rate as we are unsure of the total hours required for the optimization work. We are expecting someone to complete this as a standalone project (please provide an estimate of hours in your proposal). Subsequent to this project completion, there will be the opportunity for ongoing work (approximately 4 hours per week in a regular timeslot, ideally within Australian business hours).
To Apply:
Please submit your proposal detailing your experience in digital marketing and attribution optimization, and experience in Wordpress development, along with any relevant case studies or examples of past work.
We look forward to finding someone who can help us enhance our lead generation strategy!
We are seeking someone to improve our attribution setup for lead generation campaigns on Google and Facebook. In addition, we want an experienced Wordpress developer to provide recommendations on improving our website.
Our current tracking includes pixel conversions on our website, custom conversions in Facebook, and we utilize Anytrack for custom conversions. Our website runs on WordPress, and we use Leadshook to capture contact information.
Responsibilities:
-Review and analyze our current tracking and attribution setup across Google and Facebook ads.
Provide recommendations for optimizing pixel and event tracking to ensure accurate conversion measurement.
-Assist in implementing the recommended changes on our WordPress website and ensure seamless integration with Leadshook and Anytrack (or another custom conversion software if required).
Create documentation of the current setup and any changes made during the optimization process.
-Provide a review of our Wordpress website and any recommendation for improvement.
-Zoom calls with team to explain improvements and enhancements
-Note, we do NOT need someone to set up the advertising campaigns as this is all done in house.
Requirements:
-Meticulous attention to detail. Any mistakes can cause major issues with our lead flow.
-Proven experience at attribution and conversion setup for lead generation advertising campaigns.
-Strong familiarity with Pixels in Google Ads and Facebook Ads, WordPress, and third party custom conversion tools like Anytrack.
-Experience with Leadshook or similar lead capture tools is a plus.
-Converion Rate Optimisation experience highly desierable
-Excellent analytical skills and the ability to provide actionable insights from data.
-Technical skills to implement tracking setups and optimizations effectively.
-Proficient English communication (both written and verbal).
Compensation:
We prefer to work on an hourly rate as we are unsure of the total hours required for the optimization work. We are expecting someone to complete this as a standalone project (please provide an estimate of hours in your proposal). Subsequent to this project completion, there will be the opportunity for ongoing work (approximately 4 hours per week in a regular timeslot, ideally within Australian business hours).
To Apply:
Please submit your proposal detailing your experience in digital marketing and attribution optimization, and experience in Wordpress development, along with any relevant case studies or examples of past work.
We look forward to finding someone who can help us enhance our lead generation strategy!
Related categories:
WordPress
Conversion Rate Optimization
Facebook Pixel
Meta Pixel
Website Development