Design Brief: AI Adoption Self-Assessment – Branded slide deck + printable PDF scorecard
Budget: £20 – £250 GBP
Project Purpose
Create a premium branded content asset that enables marketing leaders to assess and benchmark their team’s AI readiness across six key dimensions. The asset should be professional, modern, and leadership-friendly, designed for use in team workshops, coaching sessions, and strategic planning.
What You’ll Be Designing
1. Slide Deck (Primary Asset)
Format: PowerPoint (.pptx) + PDF export
Length: Approx. 12–14 slides
Use Case: CMO workshops, 1:1s, and leadership team meetings
Visual Style: Follow brand guidelines and provided PowerPoint template
Slide Outline:
Cover Slide – AI Adoption Self-Assessment: A Toolkit for Marketing Leaders
2-line Executive Summary
Full Executive Summary ("Why This Audit Matters")
How to Use This Tool (scoring instructions and % conversion)
5–10. One slide per dimension (6 total): Title, short intro, 3 scoring statements
Scoring Bands Table – 4 levels with icons (Inactive, Explorer, Active, Champion)
Call to Action – Book a call with Phil (consulting/coaching)
About the Author – Bio and photo of Phil Robinson
2. Printable PDF Scorecard (Secondary Asset)
Format: A4 fillable + printable PDF
Use Case: Self-assessment by team members or coaching participants
Content to include:
Title + 2-line summary
0–4 scale instructions and percentage conversion
All 6 dimensions with 3 statements each
Boxes to score each item
Total score box
Reference: Score band table
Create a premium branded content asset that enables marketing leaders to assess and benchmark their team’s AI readiness across six key dimensions. The asset should be professional, modern, and leadership-friendly, designed for use in team workshops, coaching sessions, and strategic planning.
What You’ll Be Designing
1. Slide Deck (Primary Asset)
Format: PowerPoint (.pptx) + PDF export
Length: Approx. 12–14 slides
Use Case: CMO workshops, 1:1s, and leadership team meetings
Visual Style: Follow brand guidelines and provided PowerPoint template
Slide Outline:
Cover Slide – AI Adoption Self-Assessment: A Toolkit for Marketing Leaders
2-line Executive Summary
Full Executive Summary ("Why This Audit Matters")
How to Use This Tool (scoring instructions and % conversion)
5–10. One slide per dimension (6 total): Title, short intro, 3 scoring statements
Scoring Bands Table – 4 levels with icons (Inactive, Explorer, Active, Champion)
Call to Action – Book a call with Phil (consulting/coaching)
About the Author – Bio and photo of Phil Robinson
2. Printable PDF Scorecard (Secondary Asset)
Format: A4 fillable + printable PDF
Use Case: Self-assessment by team members or coaching participants
Content to include:
Title + 2-line summary
0–4 scale instructions and percentage conversion
All 6 dimensions with 3 statements each
Boxes to score each item
Total score box
Reference: Score band table