Betting Ads: Meta & Google

Job ID: 40622241

Budget: ₹12,500 – ₹37,500 INR

I need a seasoned media buyer who can take full control of my Meta and Google ad accounts for a betting platform and turn a daily spend of ₹5,000 into a steady flow of qualified WhatsApp leads.

The campaign must speak to both sports bettors and casino players, so you’ll be juggling two distinct yet overlapping audiences. Creative will be a mix of eye-catching images and short-form videos optimised for each placement. Because the betting/igaming niche is heavily policed, I’m counting on your proven compliance tactics, account-warming routines and any clever work-arounds you’ve mastered to keep ads live without interruption.

Key points you should be comfortable with:
• End-to-end ad account setup, pixel/server-side tracking and ongoing optimisation on both Meta (Facebook & Instagram) and Google Ads.
• Writing and testing high-converting copy that drives clicks straight to WhatsApp.
• Rapid creative iteration: you’ll supply concepts, I’ll approve, then you launch.
• Transparent reporting so we can see CPA, ROAS and daily lead volume at a glance.

Please share verifiable examples of successful betting or igaming campaigns you’ve run, outlining the challenges you faced and the results achieved. I’m not looking for generalist marketers—only specialists with a track record in this vertical will be considered.