Australian Home Fitness SEO Revamp

My home-workout equipment store runs on WordPress + WooCommerce, hosted at SiteGround, and targets customers across Australia. After six months of mixed SEO results I want a clean restart that concentrates on strong, conversion-oriented on-page work.

The immediate priority is content optimisation:
> Keywords determination.
> Product descriptions and that move stock and reinforce brand voice.
> Blog posts and articles that attract search traffic while sounding natural to Australian readers.
> Landing pages that rank for purchase-intent keywords and guide visitors smoothly to checkout.

I expect you to handle the full process yourself—from keyword discovery (making the most of the available budget rather than charging per phrase) through to writing, editing and publishing live updates in WordPress. Familiarity with Australian search intent, and competitors is essential. Basic technical tweaks and occasional off-page suggestions are welcome, but the heart of the job is reshaping copy so it performs.

You’ll have direct admin access to the site, giving you freedom to adjust headings, meta titles, internal links and schema where needed. Clear before-and-after reports and performance tracking in Search Console and Analytics will be used as acceptance criteria for each batch of pages.

No agencies or account managers—just one hands-on specialist who can show proven results in the Australian market. If you happen to bring secondary skills such as light video editing for product demos, let me know; it could open further work once the core SEO foundations are set.