UPDATED BRANDING PACKAGE BRIEF, Logo Update, Signage, Business Card, Brand Assets.
Budget: $10 – $30 AUD
**UPDATED BRANDING PACKAGE BRIEF — MEDAUTO™ (Logo Update + Signage + Business Card + Brand Assets)**
1. Company Overview
MEDAUTO™ (Medina Automotive) is a registered, engineering‑driven mechanical workshop founded by **Mr. Ricardo Medina**, a **Mechanical Engineer** with extensive international experience across **three countries**, including work with **multinational companies and vehicle manufacturers**.
He speaks **four languages** and brings a high‑level technical background to the automotive service industry.
MEDAUTO™ is not an “old‑school mechanic shop.”
Modern vehicles—petrol, diesel, hybrid, electric, and hydrogen—require advanced diagnostic capability, electronics knowledge, and engineering‑level understanding. Our brand must reflect this.
We are currently positioned among the **top 1000 high‑tech automotive businesses in the country**, with the goal of reaching the **top 100 within one year**.
Our services include:
- Tyre fitting & balancing
- Brake servicing
- Engine & transmission servicing
- Advanced diagnostics
- Mechanical repairs
- Buying & selling vehicles
The branding must communicate **expertise, trust, professionalism, and high‑tech capability**.
2. Project Scope
This project is an **update** to an existing branding package.
The **logo is already complete**, and only requires the addition of the **Trademark (TM)** and R symbol.
Other materials (magnetic signage, business card, website imagery) must be updated using the finalised logo.
3. Deliverables Required
A) Logo Update (TM Integration Only)
The MEDAUTO™ logo is final.
The designer must **add the TM symbol** with the following requirements:
- TM placed at the **upper‑right of the letter “O”**
- TM must be **small, subtle, balanced, and fabrication‑safe**
- No changes to the existing geometry, colours, or proportions
- Maintain the stylised elements:
- **E** with marked/engineered styling
- **A** formed from an **inverted V**, referencing **EV (Electric Vehicles)**
- **Gear** incorporated into the final **O**
Final files required:
- **AI, EPS, SVG** (vector)
- **High‑resolution PDF**
- **PNG (transparent)**
The updated logo must remain suitable for:
- Embroidery
- CNC and laser cutting
- Large‑format printing
- Vehicle signage
- Digital use
B) Magnetic Signage Update (1000 × 600 mm)**
Update the magnetic sign layout using the **existing logo with TM**.
Must include:
- Updated MEDAUTO™ logo with TM
- Services line: **RWC • Air Con • Mechanical Repairs**
- Website: **medautobrisbane.com.au**
- Phone number (0485677439)
- QR code (will be provided)
- Clean, modern, high‑visibility layout
- White background preferred
- Proper bleed and safe zones for printing
- Must be fabrication‑ready and scalable
Deliverables:
- **Print‑ready PDF (with bleed)**
- **High‑resolution PNG/JPG**
- **Editable source file (AI or PSD)**
C) Business Card Update (Front + Back)**
Update the business card design using the **final logo with TM**.
**Front:**
- MEDAUTO™ logo with TM
- Clean, premium, engineering‑grade layout
- White or dark background options
**Back:**
- Personal details **will be provided separately**
- Contact details **will be provided separately**
- QR code **will be provided**
- Services line: **RWC • Air Con • Mechanical Repairs**
Deliverables:
- Print‑ready PDF with bleed
- High‑resolution PNG/JPG
- Editable source file (AI or PSD)
---
4. Brand Identity Requirements
Colour Scheme
- Specific brand colours will be provided
- Must maintain exact colour fidelity
Logo Style
We are open to abstract, typographic, or illustrative elements **as long as they align with the existing logo structure**.
The brand should **not** rely on outdated automotive symbols such as generic cars, spanners, or piston imagery.
A gear is acceptable when used with purpose and engineering precision.
Message & Feeling
The branding must communicate:
- **Professionalism**
- **Reliability**
- **High‑tech expertise**
- **Engineering‑level capability**
- **Trust and confidence**
5. Ideal Designer Skills**
- Strong experience updating and refining branding packages
- Ability to work with strict colour and geometry requirements
- Understanding of modern automotive technology and high‑tech branding
- Ability to visually communicate professionalism and expertise
- Excellent communication and collaboration skills
- Ability to deliver fabrication‑ready and print‑ready assets
1. Company Overview
MEDAUTO™ (Medina Automotive) is a registered, engineering‑driven mechanical workshop founded by **Mr. Ricardo Medina**, a **Mechanical Engineer** with extensive international experience across **three countries**, including work with **multinational companies and vehicle manufacturers**.
He speaks **four languages** and brings a high‑level technical background to the automotive service industry.
MEDAUTO™ is not an “old‑school mechanic shop.”
Modern vehicles—petrol, diesel, hybrid, electric, and hydrogen—require advanced diagnostic capability, electronics knowledge, and engineering‑level understanding. Our brand must reflect this.
We are currently positioned among the **top 1000 high‑tech automotive businesses in the country**, with the goal of reaching the **top 100 within one year**.
Our services include:
- Tyre fitting & balancing
- Brake servicing
- Engine & transmission servicing
- Advanced diagnostics
- Mechanical repairs
- Buying & selling vehicles
The branding must communicate **expertise, trust, professionalism, and high‑tech capability**.
2. Project Scope
This project is an **update** to an existing branding package.
The **logo is already complete**, and only requires the addition of the **Trademark (TM)** and R symbol.
Other materials (magnetic signage, business card, website imagery) must be updated using the finalised logo.
3. Deliverables Required
A) Logo Update (TM Integration Only)
The MEDAUTO™ logo is final.
The designer must **add the TM symbol** with the following requirements:
- TM placed at the **upper‑right of the letter “O”**
- TM must be **small, subtle, balanced, and fabrication‑safe**
- No changes to the existing geometry, colours, or proportions
- Maintain the stylised elements:
- **E** with marked/engineered styling
- **A** formed from an **inverted V**, referencing **EV (Electric Vehicles)**
- **Gear** incorporated into the final **O**
Final files required:
- **AI, EPS, SVG** (vector)
- **High‑resolution PDF**
- **PNG (transparent)**
The updated logo must remain suitable for:
- Embroidery
- CNC and laser cutting
- Large‑format printing
- Vehicle signage
- Digital use
B) Magnetic Signage Update (1000 × 600 mm)**
Update the magnetic sign layout using the **existing logo with TM**.
Must include:
- Updated MEDAUTO™ logo with TM
- Services line: **RWC • Air Con • Mechanical Repairs**
- Website: **medautobrisbane.com.au**
- Phone number (0485677439)
- QR code (will be provided)
- Clean, modern, high‑visibility layout
- White background preferred
- Proper bleed and safe zones for printing
- Must be fabrication‑ready and scalable
Deliverables:
- **Print‑ready PDF (with bleed)**
- **High‑resolution PNG/JPG**
- **Editable source file (AI or PSD)**
C) Business Card Update (Front + Back)**
Update the business card design using the **final logo with TM**.
**Front:**
- MEDAUTO™ logo with TM
- Clean, premium, engineering‑grade layout
- White or dark background options
**Back:**
- Personal details **will be provided separately**
- Contact details **will be provided separately**
- QR code **will be provided**
- Services line: **RWC • Air Con • Mechanical Repairs**
Deliverables:
- Print‑ready PDF with bleed
- High‑resolution PNG/JPG
- Editable source file (AI or PSD)
---
4. Brand Identity Requirements
Colour Scheme
- Specific brand colours will be provided
- Must maintain exact colour fidelity
Logo Style
We are open to abstract, typographic, or illustrative elements **as long as they align with the existing logo structure**.
The brand should **not** rely on outdated automotive symbols such as generic cars, spanners, or piston imagery.
A gear is acceptable when used with purpose and engineering precision.
Message & Feeling
The branding must communicate:
- **Professionalism**
- **Reliability**
- **High‑tech expertise**
- **Engineering‑level capability**
- **Trust and confidence**
5. Ideal Designer Skills**
- Strong experience updating and refining branding packages
- Ability to work with strict colour and geometry requirements
- Understanding of modern automotive technology and high‑tech branding
- Ability to visually communicate professionalism and expertise
- Excellent communication and collaboration skills
- Ability to deliver fabrication‑ready and print‑ready assets