Looking for a Graphic Designer to Develop a Complete Brand Manual for Our Restaurant
Budget: €250 – €750 EUR
Hello! We are looking for an experienced graphic designer to create a comprehensive brand manual for our gourmet Spanish tortilla restaurant called Patatouille. We already have a logo and an initial visual identity, but we need a complete brand book that defines, organizes, and standardizes all brand elements to maintain consistency across all future applications.
The brand manual should be based on the following elements we already have:
Main Logo: A beagle named Dru as a chef.
Color Palette: Deep yellows, oranges, earthy browns, and touches of red. Rememberin the colors of egg, white part of the egg, yellow potatoes, and some ingredients that turn red our tortillas in some dishes. Also secondary colors could be some greens and blues given that we make vegetable and fish tortillas too
Typography: Modern and highly legible but with a funny twist showing fun and sarcasm.
Brand Tone and Personality: Sarcastic, warm, and approachable, with a hint of humor and sophistication.
Key Tasks:
- Define and document the logo usage guidelines (variations, proportions, usage on different backgrounds, etc.).
- Create a color palette guide with exact specifications (Pantone, RGB, HEX).
- Select and specify primary and secondary typography.
- Design and provide rules for complementary graphic elements.
- Establish layout guidelines and showcase examples of brand application across various media (signage, menus, stationery, packaging).
- Develop guidelines for brand voice and tone in communications.
- Create detailed instructions for brand application across digital marketing, in-store visuals, and delivery platforms.
Requirements:
- Experience in creating brand manuals for restaurants or consumer brands.
- Ability to work with both illustration styles and adaptable designs (we have a logo that needs both 3D and vector-style variations).
-Portfolio with relevant examples of similar projects.
Additional Information:
Patatouille has a distinctive brand personality centered around our mascot, Dru, a beagle chef. We want the brand manual to reflect this playful and creative character, ensuring that every piece of communication is aligned with our unique value proposition. The manual will serve as the foundation for designing all future restaurant locations, so we are looking for precision and creativity.
If you think you have the right profile for this project, please send us your proposal along with your portfolio and estimated budget!
The brand manual should be based on the following elements we already have:
Main Logo: A beagle named Dru as a chef.
Color Palette: Deep yellows, oranges, earthy browns, and touches of red. Rememberin the colors of egg, white part of the egg, yellow potatoes, and some ingredients that turn red our tortillas in some dishes. Also secondary colors could be some greens and blues given that we make vegetable and fish tortillas too
Typography: Modern and highly legible but with a funny twist showing fun and sarcasm.
Brand Tone and Personality: Sarcastic, warm, and approachable, with a hint of humor and sophistication.
Key Tasks:
- Define and document the logo usage guidelines (variations, proportions, usage on different backgrounds, etc.).
- Create a color palette guide with exact specifications (Pantone, RGB, HEX).
- Select and specify primary and secondary typography.
- Design and provide rules for complementary graphic elements.
- Establish layout guidelines and showcase examples of brand application across various media (signage, menus, stationery, packaging).
- Develop guidelines for brand voice and tone in communications.
- Create detailed instructions for brand application across digital marketing, in-store visuals, and delivery platforms.
Requirements:
- Experience in creating brand manuals for restaurants or consumer brands.
- Ability to work with both illustration styles and adaptable designs (we have a logo that needs both 3D and vector-style variations).
-Portfolio with relevant examples of similar projects.
Additional Information:
Patatouille has a distinctive brand personality centered around our mascot, Dru, a beagle chef. We want the brand manual to reflect this playful and creative character, ensuring that every piece of communication is aligned with our unique value proposition. The manual will serve as the foundation for designing all future restaurant locations, so we are looking for precision and creativity.
If you think you have the right profile for this project, please send us your proposal along with your portfolio and estimated budget!