Logo Design for eCommerce Company

efurnitureMax.com is being rebranded as AmericanCommercialFurniture.com. Our new company name requires a new logo that aligns with the brand's vision.

We are currently looking for a logo designer to assist us with this logo creation process. Ideally, the designer will work with us to help explore and refine what we would like to see in the end result, and present several options to us over a course of a few revisions.

For our new brand logo, we are focusing on:

-Higher end/upscale imagery
-Clear Communication of what we do (not too abstract - will likely contain our name spelled out)
-Also brandable (still unique in some way so that we stand out)
-Incorporating the "American" aspect without being cheesy...
-Incorporating our brand colors (will provide hex codes)
-Not using any pre-made clip-art or "logo-builder" tools

Ideally, the perfect logo would also provide continuity for our rebrand process. If similar aspects from our old logo could be incorporated, it might be beneficial to our existing customer base.

Attached is our old logo for reference. Please visit our site: efurnituremax.com, for more context. (Colors will be changing.)

Budget is negotiable based on your experience and process.