Logo Design for Luxury Custom Clothier Brand
Budget: $250 – $750 USD
Background:
Proper Assembly is a luxury menswear brand rooted in custom tailoring, timeless design, and elevated lifestyle. The brand name speaks to craftsmanship, precision, and the idea of bringing refined elements together — just like a perfectly assembled garment.
We are inspired by heritage fashion houses such as Loro Piana, Frere, Hideoki Bespoke, and Aimé Leon Dore. Our goal is to create a brand identity that feels intelligent, minimalist, and quietly luxurious.
Design Direction:
The current logo concept includes a stylized column with a flowing drape of fabric wrapped around it — representing structure and craftsmanship with elegance and motion. We are looking to refine this symbol into a clean, modern, and distinctive mark.
Logo Elements Needed:
A symbol/logo mark: featuring the column and drape concept (already established conceptually — see attached image for reference)
A wordmark: for the brand name “Proper Assembly,” ideally in a serif or refined transitional font (Canela, Chronicle Display, or similar tones)
Color Requirements:
Please show two color variations:
Midnight Navy
HEX: #0B1E3E
Deep Espresso Brown (Loro Piana–inspired tone)
HEX: #4E3B31
Each version should be presented on a neutral or soft off-white background for evaluation.
Style Goals:
Elegant
Timeless
Modern with heritage influence
Clean lines, balanced proportions
Luxury tailoring brand aesthetic
Deliverables:
High-resolution logo files (AI, EPS, SVG, PNG, JPEG)
Logo usage on white and color backgrounds
Font file (if custom or licensed)
Optional: a one-page brand sheet with the final logo, colors, and typeface
Reference Brands (for tone and feel):
Loro Piana
Frere
Aimé Leon Dore
Hideoki Bespoke
Attachments:
Please refer to the attached concept reference for the column + drape layout we like. We are looking for refinement and polish — not a complete reimagining.
Proper Assembly is a luxury menswear brand rooted in custom tailoring, timeless design, and elevated lifestyle. The brand name speaks to craftsmanship, precision, and the idea of bringing refined elements together — just like a perfectly assembled garment.
We are inspired by heritage fashion houses such as Loro Piana, Frere, Hideoki Bespoke, and Aimé Leon Dore. Our goal is to create a brand identity that feels intelligent, minimalist, and quietly luxurious.
Design Direction:
The current logo concept includes a stylized column with a flowing drape of fabric wrapped around it — representing structure and craftsmanship with elegance and motion. We are looking to refine this symbol into a clean, modern, and distinctive mark.
Logo Elements Needed:
A symbol/logo mark: featuring the column and drape concept (already established conceptually — see attached image for reference)
A wordmark: for the brand name “Proper Assembly,” ideally in a serif or refined transitional font (Canela, Chronicle Display, or similar tones)
Color Requirements:
Please show two color variations:
Midnight Navy
HEX: #0B1E3E
Deep Espresso Brown (Loro Piana–inspired tone)
HEX: #4E3B31
Each version should be presented on a neutral or soft off-white background for evaluation.
Style Goals:
Elegant
Timeless
Modern with heritage influence
Clean lines, balanced proportions
Luxury tailoring brand aesthetic
Deliverables:
High-resolution logo files (AI, EPS, SVG, PNG, JPEG)
Logo usage on white and color backgrounds
Font file (if custom or licensed)
Optional: a one-page brand sheet with the final logo, colors, and typeface
Reference Brands (for tone and feel):
Loro Piana
Frere
Aimé Leon Dore
Hideoki Bespoke
Attachments:
Please refer to the attached concept reference for the column + drape layout we like. We are looking for refinement and polish — not a complete reimagining.