Immersive Exhibition Booth Design
Budget: ₹75,000 – ₹150,000 INR
*PROJECT BRIEF: Exhibition Booth Design for ABC Furniture Rental Brand*
*Booth Size:*
12 feet (W) x 12 feet (L) | Height: Flexible
*About the Brand:*
ABC is a well-regarded furniture rental brand in the Indian wedding industry, known for its association with top wedding designers. While the brand typically works behind the scenes, this exhibition is an opportunity to step into the limelight, build visibility, and establish mind recall amongst the country’s most influential planners and designers.
*Purpose of the Booth:*
The goal isn’t to showcase product inventory. Instead, the intent is:
• To create strong brand recall
• To visually communicate credibility and creativity
• To leave a memorable impression through an immersive storytelling space
• To provide a comfortable lounge setting for interactions and giveaways
⸻
*Creative Concept: “The Pop-Up Box Booth”*
*Inspiration:*
Think Gucci’s Spring/Summer 2017 invite reimagined as a life-sized, theatrical, walk-in pop-up box.
*Core Idea:*
The booth appears as a giant storybook pop-up from the outside — made using layered sunboard or foam sheet cutouts, creating depth and drama. As you step in, it transforms into a crayon-sketched world filled with wrapped furniture and playful details — almost like walking into a 2D drawing come to life.
*Design Elements:*
• Exterior Façade: *Visualised as a layered cardboard theatre of a furniture warehouse* — ornate, fun, and dramatic — with arches, rosettes, and curtain frames all rendered in cutout form. Reference: Gucci invite.
• Interior Environment: Crayon-sketched walls and floor — playful, flat perspective illustrations with loose hand-drawn lines and pastel tones. Everything from windows to mouldings to floor tiling will be rendered in a drawn/illustrated style.
• Furniture Display: Not for showcasing rental pieces, but for creating narrative — wrapped in striped or textured fabric with twine or folds (Reference: Milieu Spring Cover). They act as props, not displays.
• Lounge Zone: A small, inviting corner for the team to sit, interact with visitors, and hand out branded giveaways — seamlessly merged into the visual theme.
⸻
*Design Responsibilities (3D concepts & working drawings):*
• Build the 3D model of the booth using the pop-up box reference
• Reflect depth via layers — façade + interior environment + lounge
• Map the flow and zoning of the visitor experience
• Apply sketch-style graphics onto surfaces to simulate a walk-in illustration
*Design Responsibilities (Graohics):*
• Create all illustrative elements for the booth panels (walls, ceiling, floor if required)
• Design cutouts for the pop-up style front and layered elements inside (arches, drapes, picture frames, etc.)
• Develop patterns/textures for wrapped furniture visuals
• Optionally, design branding/packaging for giveaways
⸻
*Mood & Visual Language:*
Theatrical. Immersive. Layered. Whimsical. Crayon-sketched. Playful. Textural. Hand-drawn. Artistic.
⸻
*Attached References:*
• Gucci Spring/Summer 2017 Invite – for the overall booth structure
• Milieu Spring Cover – for furniture wrapping style
• Crayon-style room sketches and wrapped furniture – for interior styling
*Booth Size:*
12 feet (W) x 12 feet (L) | Height: Flexible
*About the Brand:*
ABC is a well-regarded furniture rental brand in the Indian wedding industry, known for its association with top wedding designers. While the brand typically works behind the scenes, this exhibition is an opportunity to step into the limelight, build visibility, and establish mind recall amongst the country’s most influential planners and designers.
*Purpose of the Booth:*
The goal isn’t to showcase product inventory. Instead, the intent is:
• To create strong brand recall
• To visually communicate credibility and creativity
• To leave a memorable impression through an immersive storytelling space
• To provide a comfortable lounge setting for interactions and giveaways
⸻
*Creative Concept: “The Pop-Up Box Booth”*
*Inspiration:*
Think Gucci’s Spring/Summer 2017 invite reimagined as a life-sized, theatrical, walk-in pop-up box.
*Core Idea:*
The booth appears as a giant storybook pop-up from the outside — made using layered sunboard or foam sheet cutouts, creating depth and drama. As you step in, it transforms into a crayon-sketched world filled with wrapped furniture and playful details — almost like walking into a 2D drawing come to life.
*Design Elements:*
• Exterior Façade: *Visualised as a layered cardboard theatre of a furniture warehouse* — ornate, fun, and dramatic — with arches, rosettes, and curtain frames all rendered in cutout form. Reference: Gucci invite.
• Interior Environment: Crayon-sketched walls and floor — playful, flat perspective illustrations with loose hand-drawn lines and pastel tones. Everything from windows to mouldings to floor tiling will be rendered in a drawn/illustrated style.
• Furniture Display: Not for showcasing rental pieces, but for creating narrative — wrapped in striped or textured fabric with twine or folds (Reference: Milieu Spring Cover). They act as props, not displays.
• Lounge Zone: A small, inviting corner for the team to sit, interact with visitors, and hand out branded giveaways — seamlessly merged into the visual theme.
⸻
*Design Responsibilities (3D concepts & working drawings):*
• Build the 3D model of the booth using the pop-up box reference
• Reflect depth via layers — façade + interior environment + lounge
• Map the flow and zoning of the visitor experience
• Apply sketch-style graphics onto surfaces to simulate a walk-in illustration
*Design Responsibilities (Graohics):*
• Create all illustrative elements for the booth panels (walls, ceiling, floor if required)
• Design cutouts for the pop-up style front and layered elements inside (arches, drapes, picture frames, etc.)
• Develop patterns/textures for wrapped furniture visuals
• Optionally, design branding/packaging for giveaways
⸻
*Mood & Visual Language:*
Theatrical. Immersive. Layered. Whimsical. Crayon-sketched. Playful. Textural. Hand-drawn. Artistic.
⸻
*Attached References:*
• Gucci Spring/Summer 2017 Invite – for the overall booth structure
• Milieu Spring Cover – for furniture wrapping style
• Crayon-style room sketches and wrapped furniture – for interior styling