Wordmark-to-Icon Logo Animation
Budget: $250 – $750 AUD
I need a short, elegant piece of motion work: my two-word wordmark should quietly reshape itself into a compact two-letter icon. The feel is minimalistic; think simple morphing rather than particles, flashes, or background effects. Every frame must stay true to our existing brand colours—no monochrome or outside tones.
Here’s the flow I have in mind. The full wordmark rests for a beat, then the letters begin a fluid transformation that resolves into the icon, holding on the final mark long enough to loop seamlessly back to the start. Total run-time can sit around 3 seconds as long as the motion feels natural.
Deliverables
• Final animation in MP4 and transparent-background GIF
• Source file from After Effects, Illustrator, or your preferred software so we can tweak timing later
• Loop-ready start and end frames.
If you’ve produced similar logo morphs, link me one example so I can gauge your touch with subtle motion and colour accuracy.
Here is an overview of the Brief: https://docs.google.com/presentation/d/1WVBuPuw5IkzyXlQXogtMbSFn9tXkm9ONA5cxzUqobPs/edit?slide=id.g37f8adce9ce_0_55#slide=id.g37f8adce9ce_0_55
Here’s the flow I have in mind. The full wordmark rests for a beat, then the letters begin a fluid transformation that resolves into the icon, holding on the final mark long enough to loop seamlessly back to the start. Total run-time can sit around 3 seconds as long as the motion feels natural.
Deliverables
• Final animation in MP4 and transparent-background GIF
• Source file from After Effects, Illustrator, or your preferred software so we can tweak timing later
• Loop-ready start and end frames.
If you’ve produced similar logo morphs, link me one example so I can gauge your touch with subtle motion and colour accuracy.
Here is an overview of the Brief: https://docs.google.com/presentation/d/1WVBuPuw5IkzyXlQXogtMbSFn9tXkm9ONA5cxzUqobPs/edit?slide=id.g37f8adce9ce_0_55#slide=id.g37f8adce9ce_0_55