Website Used-Car Ad Animation

I want a punchy, web-ready animation (around 30–45 seconds) that instantly tells visitors they can buy or sell a used car on our site with confidence. The spot should open with a quick pain point—“tired of long dealership visits?”—then glide through the key benefits: large inventory, transparent pricing, and a fast listing process for sellers. Close on a clear call-to-action that drives clicks to our marketplace.

You’re free to pick the technique that best serves the idea—2D cel, clean motion-graphics, or even light 3D—so long as the style stays friendly, modern, and consistent with our colour palette (hex codes supplied after kickoff). Subtle sound design is welcome; a simple voice-over can be quoted as an optional add-on.

Deliverables
• Master video, H.264 MP4, 1080p, under 10 MB for smooth page loads
• One square (1:1) cut-down for social media, max 15 seconds
• Source project files (After Effects, Premiere, or equivalent) with all assets properly organised

Acceptance criteria
• Animation loops cleanly without noticeable jumps
• Logo and tagline displayed for at least 3 seconds
• All on-screen text remains legible on mobile at 375 px width

Once the draft storyboard is approved, proceed to full production. I’ll provide the logo, brand guide, and any copy the same day we start.