Vibrant Tasmanian Whisky Week Illustrative Hoodie Design
Budget: $250 – $750 AUD
Tasmanian Whisky Week - 10th anniversary hoodie design
Brief:
Tasmanian Whisky Week celebrates its 10th anniversary in 2026. We want a hoodie that people are proud to wear well after the week ends — a genuine collector’s item, not standard event merch.
Placement:
Full back print, edge to edge. Front stays clean (small chest logo only, to be provided separately).
Concept:
A single composited illustration capturing the many facets of the Tasmanian Whisky industry in one energetic scene — not a grid of separate icons, but elements that flow and collide together. Possible facets to weave in:
• Pot stills, copper coils, barrels/casks stacked or rolling
• Tasmania’s landscape — rugged coastline, highlands, distillery country
• The distilling process — fermentation, cutting, maturation
• The people — distillers, blenders, drinkers, the trade/tasting scene
• Whisky glasses (Glencairn-style, rocks glass, highball etc) and whisky cocktails
• Neil the Seal — worked into the scene as a playful, characterful element
• A nod to the 1992 Lark revival and the modern resurgent craft distilling movement
• ‘10 years’ worked in as a badge, numeral, or hidden detail rather than a literal banner
Style direction:
Mambo-esque - bold, irreverent, illustrative pop-art energy — think loud line work, exaggerated proportions, layered scenes, tongue-in-cheek humour, saturated colour blocking. Dynamic and a bit chaotic, not corporate or neat. This is a departure from TWSA’s usual navy-and-gold formal branding — give it room to be loud.
Typography:
If any type is included in the illustration (e.g. “Tasmanian Whisky Week” or “10 Years”), it should be hand-drawn/illustrative in style, integrated into the artwork rather than sitting as a clean logo lockup.
Colour:
Open to a bolder palette than TWSA’s standard navy/gold — but should still feel Tasmanian (can reference amber/whisky tones, cool highland greys-blues, coastal colours). Full colour or a strong limited palette both welcome — send options.
Not wanted:
• Literal grid/icon-set layouts
• Standard corporate TWSA navy-and-gold treatment
• Overly clean or minimalist styling — this should feel loud and collectible
Deliverables:
• Print-ready back placement artwork (vector preferred)
• 2–3 concept directions before final art
• Final artwork supplied in two print options: full colour, and single colour (white only)
Brief:
Tasmanian Whisky Week celebrates its 10th anniversary in 2026. We want a hoodie that people are proud to wear well after the week ends — a genuine collector’s item, not standard event merch.
Placement:
Full back print, edge to edge. Front stays clean (small chest logo only, to be provided separately).
Concept:
A single composited illustration capturing the many facets of the Tasmanian Whisky industry in one energetic scene — not a grid of separate icons, but elements that flow and collide together. Possible facets to weave in:
• Pot stills, copper coils, barrels/casks stacked or rolling
• Tasmania’s landscape — rugged coastline, highlands, distillery country
• The distilling process — fermentation, cutting, maturation
• The people — distillers, blenders, drinkers, the trade/tasting scene
• Whisky glasses (Glencairn-style, rocks glass, highball etc) and whisky cocktails
• Neil the Seal — worked into the scene as a playful, characterful element
• A nod to the 1992 Lark revival and the modern resurgent craft distilling movement
• ‘10 years’ worked in as a badge, numeral, or hidden detail rather than a literal banner
Style direction:
Mambo-esque - bold, irreverent, illustrative pop-art energy — think loud line work, exaggerated proportions, layered scenes, tongue-in-cheek humour, saturated colour blocking. Dynamic and a bit chaotic, not corporate or neat. This is a departure from TWSA’s usual navy-and-gold formal branding — give it room to be loud.
Typography:
If any type is included in the illustration (e.g. “Tasmanian Whisky Week” or “10 Years”), it should be hand-drawn/illustrative in style, integrated into the artwork rather than sitting as a clean logo lockup.
Colour:
Open to a bolder palette than TWSA’s standard navy/gold — but should still feel Tasmanian (can reference amber/whisky tones, cool highland greys-blues, coastal colours). Full colour or a strong limited palette both welcome — send options.
Not wanted:
• Literal grid/icon-set layouts
• Standard corporate TWSA navy-and-gold treatment
• Overly clean or minimalist styling — this should feel loud and collectible
Deliverables:
• Print-ready back placement artwork (vector preferred)
• 2–3 concept directions before final art
• Final artwork supplied in two print options: full colour, and single colour (white only)