Playful Insurance Website Illustrations

I’m creating the visual identity of my online insurance platform and want to greet visitors with the same friendly vibe that makes Lemonade.com so appealing—only with a personality that’s unmistakably ours. The site targets young professionals, so the artwork should feel modern, witty and approachable while staying neatly within a monochromatic palette to keep the overall look clean.

Here’s what I need from you:

• One animated hero illustration for the homepage welcome scene. Think lightweight motion loop — SVG or Lottie preferred—so load times stay snappy.
• Six small illustrative icons that quickly communicate our individual products (Casco, Car, home, home- earthquake, travel, pet).
• Three slightly larger illustrations representing our main product categories (car, home, and health).

Attached, you can find the website with the current design, All illustations and product icons are going to change.

All files must be delivered in layered, editable vector format (AI or Figma) plus optimized web-ready exports (SVG/JSON for animation, PNG backup). Please ensure the style feels playful yet credible—simple line work, minimal shading, and just enough movement to delight without distracting. You’ll return initial sketches, refine after feedback rounds, then supply final assets with usage notes.

If you’re comfortable balancing creativity with usability and have a portfolio of similarly spirited work, I’d love to see how you’d bring this concept to life.