Minimalist Instagram Illustration Reels
Budget: ₹1,500 – ₹12,500 INR
Project Brief — Six Short Instagram Reels
I'm looking for someone to create six short reels for my brand. Each reel is built around a single sentence — a belief about how change works. The sentence is the entire point. Everything visual should serve it.
The six sentences:
01 — Trying to fix everything is a way of fixing nothing.
02 — The thing you want to change is rarely the thing that needs changing.
03 — Clarity is not a feeling. It is something you arrive at.
04 — Action taken before understanding is just motion.
05 — Distance from a problem is what lets you finally see it.
06 — Sustainable change happens at the pace of understanding, not ambition.
Visual direction
Minimalist illustration style — clean lines, warm background tones (cream, sand, deep ochre, muted terracotta), generous negative space. Each reel should include a simple human figure — not detailed or realistic, more like a single expressive line drawing — placed in a setting or posture that helps the viewer immediately feel the concept. The figure is there to anchor the idea in a human moment, not to decorate. The sentence appears on screen in a clean serif font. No lengthy text, no busy backgrounds.
Tone: calm, quiet, reflective. Not motivational. Not urgent. The kind of content someone pauses to sit with.
What I need
Six finished reels — 1080 × 1920, 15–30 seconds, MP4. Smooth motion, subtle transitions. Gentle ambient audio is welcome but should not compete with the text. Source files in Illustrator, Figma, or After Effects so I can adjust colours later. One thumbnail frame per reel in the same style.
Before you apply, a few questions:
Do you have examples of motion graphics or illustrated reels in a minimal, muted style — not loud or trend-driven? Please share a link or portfolio samples.
Have you worked with hand-drawn or line-art human figures in animation before?
What is your typical turnaround for a set of six reels from brief to delivery?
Will you be doing both the illustration and the animation, or do you work with a separate illustrator?
I'm looking for someone to create six short reels for my brand. Each reel is built around a single sentence — a belief about how change works. The sentence is the entire point. Everything visual should serve it.
The six sentences:
01 — Trying to fix everything is a way of fixing nothing.
02 — The thing you want to change is rarely the thing that needs changing.
03 — Clarity is not a feeling. It is something you arrive at.
04 — Action taken before understanding is just motion.
05 — Distance from a problem is what lets you finally see it.
06 — Sustainable change happens at the pace of understanding, not ambition.
Visual direction
Minimalist illustration style — clean lines, warm background tones (cream, sand, deep ochre, muted terracotta), generous negative space. Each reel should include a simple human figure — not detailed or realistic, more like a single expressive line drawing — placed in a setting or posture that helps the viewer immediately feel the concept. The figure is there to anchor the idea in a human moment, not to decorate. The sentence appears on screen in a clean serif font. No lengthy text, no busy backgrounds.
Tone: calm, quiet, reflective. Not motivational. Not urgent. The kind of content someone pauses to sit with.
What I need
Six finished reels — 1080 × 1920, 15–30 seconds, MP4. Smooth motion, subtle transitions. Gentle ambient audio is welcome but should not compete with the text. Source files in Illustrator, Figma, or After Effects so I can adjust colours later. One thumbnail frame per reel in the same style.
Before you apply, a few questions:
Do you have examples of motion graphics or illustrated reels in a minimal, muted style — not loud or trend-driven? Please share a link or portfolio samples.
Have you worked with hand-drawn or line-art human figures in animation before?
What is your typical turnaround for a set of six reels from brief to delivery?
Will you be doing both the illustration and the animation, or do you work with a separate illustrator?