Develop Engaging Animation for Hockey Club
Budget: €250 – €750 EUR
Background
Monkstown Hockey Club is embarking on an ambitious journey to secure funding for a state-of-the-art pitch, a modern clubhouse and enhanced amenities. Central to this initiative is the establishment of the Monkstown Hockey Development Fund, tasked with raising awareness and finances for this transformative phase in the club’s story.
To truly engage our target audience, we are commissioning an animation that will bring our vision to life, enabling both parents of younger players and long-standing club members to vividly visualise the benefits of fundraising. The animation will serve as a compelling tool to demonstrate just how vital it is to create a lasting home for Monkstown Hockey Club, a place where future generations can gather, connect and play their best hockey.
Our aim is to communicate the importance of having a dedicated club space, not just for hockey, but as a social hub, with potential amenities like a gym, meeting areas, and facilities that complement athletic performance and build community spirit. Through storytelling and visualisation, the animation will help foster a sense of belonging and inspire active support for the development fund. It’s critical for buy in at the launch.
Objective
Our primary goal is on engaging the parents of younger players, many of whom may not yet feel a deep emotional connection or sense of investment in the club. By reaching out to this group with impactful communications and messaging, now brought to life through animation, we aim to nurture their involvement, encouraging them to become enthusiastic supporters and proactive donors.
Securing the active support of these parents and lifelong club members is vital. Their contributions will help realise plans for new facilities and land acquisition, ensuring Monkstown Hockey Club’s legacy, growth and success for generations to come. The animation will highlight the club’s role as a true community sports hub, with a strong sense of belonging and excellence in hockey.
Target Audience
Current Parents of Younger Players: Parents of younger players who may not have a strong emotional connection to the club but are interested in the positive impact of the new facilities on their children's experience and for future generations. They value community engagement and are willing to support initiatives that benefit their children and their children’s children.
Current Longer Time Club Members: Individuals who are deeply connected to the club's heritage and are supportive of its future initiatives.
Positioning
Monkstown Hockey Club is forward-looking with a strong sporting legacy. The brand identity should focus on: -
Community: Building unity and belonging.
Success: Achieving titles and developing skilled players.
Innovation: Pursuing modern, progressive approaches.
Heritage: Longevity through moving with the times and deeply rooted connections.
Design Elements
Create a build from a green field site add a pitch, tiered seating under a canopy, clubhouse, gym, athletics track and padel courts
Move into the clubhouse to show a Team Analysis room next to the Fitness Studio which will be equipped with audio visual equipment that will facilitate video analysis of teams’ play. It will be a flexible space that will also be a meeting room for the club and other community groups.
In addition, there will be a reception desk, changing facilities, an office, a café and a small club shop.
Use the logo, colour palette and typography for the animation so it looks and feels like it is part of the Monkstown Hockey Development Fund identity.
Duration
2 minutes? for the presentation launch but also to edit it into 10 secs, 20 secs and 30 secs sections for social media and other communication channels.
Monkstown Hockey Club is embarking on an ambitious journey to secure funding for a state-of-the-art pitch, a modern clubhouse and enhanced amenities. Central to this initiative is the establishment of the Monkstown Hockey Development Fund, tasked with raising awareness and finances for this transformative phase in the club’s story.
To truly engage our target audience, we are commissioning an animation that will bring our vision to life, enabling both parents of younger players and long-standing club members to vividly visualise the benefits of fundraising. The animation will serve as a compelling tool to demonstrate just how vital it is to create a lasting home for Monkstown Hockey Club, a place where future generations can gather, connect and play their best hockey.
Our aim is to communicate the importance of having a dedicated club space, not just for hockey, but as a social hub, with potential amenities like a gym, meeting areas, and facilities that complement athletic performance and build community spirit. Through storytelling and visualisation, the animation will help foster a sense of belonging and inspire active support for the development fund. It’s critical for buy in at the launch.
Objective
Our primary goal is on engaging the parents of younger players, many of whom may not yet feel a deep emotional connection or sense of investment in the club. By reaching out to this group with impactful communications and messaging, now brought to life through animation, we aim to nurture their involvement, encouraging them to become enthusiastic supporters and proactive donors.
Securing the active support of these parents and lifelong club members is vital. Their contributions will help realise plans for new facilities and land acquisition, ensuring Monkstown Hockey Club’s legacy, growth and success for generations to come. The animation will highlight the club’s role as a true community sports hub, with a strong sense of belonging and excellence in hockey.
Target Audience
Current Parents of Younger Players: Parents of younger players who may not have a strong emotional connection to the club but are interested in the positive impact of the new facilities on their children's experience and for future generations. They value community engagement and are willing to support initiatives that benefit their children and their children’s children.
Current Longer Time Club Members: Individuals who are deeply connected to the club's heritage and are supportive of its future initiatives.
Positioning
Monkstown Hockey Club is forward-looking with a strong sporting legacy. The brand identity should focus on: -
Community: Building unity and belonging.
Success: Achieving titles and developing skilled players.
Innovation: Pursuing modern, progressive approaches.
Heritage: Longevity through moving with the times and deeply rooted connections.
Design Elements
Create a build from a green field site add a pitch, tiered seating under a canopy, clubhouse, gym, athletics track and padel courts
Move into the clubhouse to show a Team Analysis room next to the Fitness Studio which will be equipped with audio visual equipment that will facilitate video analysis of teams’ play. It will be a flexible space that will also be a meeting room for the club and other community groups.
In addition, there will be a reception desk, changing facilities, an office, a café and a small club shop.
Use the logo, colour palette and typography for the animation so it looks and feels like it is part of the Monkstown Hockey Development Fund identity.
Duration
2 minutes? for the presentation launch but also to edit it into 10 secs, 20 secs and 30 secs sections for social media and other communication channels.
Related categories:
Graphic Design
Animation
After Effects
3D Animation
Motion Graphics
2D Animation
Explainer Videos
Adobe Animate