Adult Course Animation/Video - Auction Education
Budget: $30 – $250 CAD
Video Creation Instructions for Freelancer
Project: Digital Auctioneer Course Promo Video (Approx. 1 Minute)
1. Project Overview
We are hiring a freelancer to produce a professional, exciting, and modern promotional video (~60 seconds) aimed at adults who have an interest in the auction industry. This first video will be evaluated for a future set of 'learner' type videos that are going to form part of an online course.
The video should introduce the evolving role of the auctioneer, highlight the shift from traditional live auctions to digital auctions, and position the “Digital Auctioneer (DA)” as the future of the industry. The video will conclude with a call-to-action promoting a course that provides accreditation as a Digital Auctioneer.
2. Target Audience
Primary audience:
Adults (25–60)
Auction industry professionals, auctioneers, dealers, appraisers, business owners
Individuals curious about modernization and technology in auctions
Tone:
Professional, credible, and industry-respected
Energetic and inspiring (not overly casual or cartoonish)
Forward-looking and innovative
3. Video Length & Format
Duration: Approximately 60 seconds
Format options (freelancer may propose):
Motion graphics animation
Professional avatars
Animated explainer style
Hybrid visuals (auction footage + graphics)
We are open to creative approaches, but the final product must feel polished and business-appropriate.
4. Core Message to Convey
The video must clearly communicate the following progression:
A. Traditional Auctioneer
Auctioneers are skilled professionals conducting structured competitive bidding
Key skills:
Professionalism
Product knowledge
Salesmanship
Understanding auction mechanics
Classic image: fast-talking bid caller driving excitement in a live room
B. Industry Shift
Live auctions are becoming fewer
Digital auctions are rapidly increasing
The future of auctions is digital
C. Rise of the Digital Auctioneer (DA)
A new powerful professional is emerging
Digital Auctioneers require the same core skills as traditional auctioneers
Difference:
Not focused on fast bid-calling performance
Operates through online platforms and digital tools
DA can sell thousands of lots per day (scalable, modern skillset)
DA is at the forefront of the future of the auction industry
D. Course & Accreditation Call-to-Action
This course provides all required skills to become an accredited Digital Auctioneer
Accreditation sets individuals apart as informed leaders in the future auction marketplace
5. Suggested Video Structure (Storyboard Flow)
Scene 1 (0–10s): The Auctioneer Identity
Visuals: Traditional auction room, auctioneer at podium, bidding paddles
Voiceover/Text:
“An auctioneer is a skilled professional who conducts the sale of goods through a structured, competitive bidding process.”
Scene 2 (10–20s): Classic Live Auction Energy
Visuals: Fast bid-calling, rhythmic excitement, crowd engagement
Text overlay: “Speed. Charisma. Momentum.”
Voiceover:
“Traditionally, many picture the fast-talking bid caller driving bids upward in real time…”
Scene 3 (20–30s): The Industry is Changing
Visuals: Transition from physical auction room → digital screens
Text overlay: “The future is digital.”
Voiceover:
“But today, live auctions are fewer, and digital auctions are becoming more prevalent.”
Scene 4 (30–50s): Introducing the Digital Auctioneer
Visuals: Modern online auction interface, digital tools, scalable lot selling
Text overlay: “Digital Auctioneer (DA)”
Voiceover:
“A new type of professional is emerging: the Digital Auctioneer.
Same core skills… but powered by technology.”
Scene 5 (50–60s): Course + Accreditation
Visuals: Badge/certification graphic, confident professional future-forward imagery
Text overlay: “Become an Accredited Digital Auctioneer”
Voiceover:
“This course gives you the skills required to earn Digital Auctioneer accreditation — setting you apart as a leader in the future of the auction industry.”
6. Visual Style Requirements
Modern, sleek, industry-credible design
Avoid childish/cartoon visuals
Use auction-related imagery:
Auctioneer podium
Online bidding platforms
Lots/items selling
Digital transformation elements
Smooth transitions, engaging pacing
7. Audio & Voiceover
Freelancer may provide:
Professional English voiceover (preferred)
OR
On-screen text + music only (acceptable if done well)
Music should be:
Uplifting, modern, motivational
Not aggressive or overly playful
Include subtle sound effects if appropriate (digital clicks, auction ambience).
8. On-Screen Text Suggestions
Key phrases that should appear at least once:
“Auctioneer: Skilled Professional”
“The Future is Digital”
“Digital Auctioneer (DA)”
“Sell Thousands of Lots a Day”
“Accreditation That Sets You Apart”
“Lead the Future of the Auction Industry”
9. Deliverables
Freelancer must provide:
Final video (MP4, 1080p minimum)
Editable source file (After Effects, Premiere, etc.)
Script + storyboard draft for approval before final production
Two rounds of revisions included
10. Success Criteria
The video will be considered successful if it:
Creates excitement about the future of auctions
Clearly distinguishes traditional vs. digital auctioneers
Positions the DA as the modern leader of the industry
Feels professional and credible
Motivates viewers to take the course and pursue accreditation
Project: Digital Auctioneer Course Promo Video (Approx. 1 Minute)
1. Project Overview
We are hiring a freelancer to produce a professional, exciting, and modern promotional video (~60 seconds) aimed at adults who have an interest in the auction industry. This first video will be evaluated for a future set of 'learner' type videos that are going to form part of an online course.
The video should introduce the evolving role of the auctioneer, highlight the shift from traditional live auctions to digital auctions, and position the “Digital Auctioneer (DA)” as the future of the industry. The video will conclude with a call-to-action promoting a course that provides accreditation as a Digital Auctioneer.
2. Target Audience
Primary audience:
Adults (25–60)
Auction industry professionals, auctioneers, dealers, appraisers, business owners
Individuals curious about modernization and technology in auctions
Tone:
Professional, credible, and industry-respected
Energetic and inspiring (not overly casual or cartoonish)
Forward-looking and innovative
3. Video Length & Format
Duration: Approximately 60 seconds
Format options (freelancer may propose):
Motion graphics animation
Professional avatars
Animated explainer style
Hybrid visuals (auction footage + graphics)
We are open to creative approaches, but the final product must feel polished and business-appropriate.
4. Core Message to Convey
The video must clearly communicate the following progression:
A. Traditional Auctioneer
Auctioneers are skilled professionals conducting structured competitive bidding
Key skills:
Professionalism
Product knowledge
Salesmanship
Understanding auction mechanics
Classic image: fast-talking bid caller driving excitement in a live room
B. Industry Shift
Live auctions are becoming fewer
Digital auctions are rapidly increasing
The future of auctions is digital
C. Rise of the Digital Auctioneer (DA)
A new powerful professional is emerging
Digital Auctioneers require the same core skills as traditional auctioneers
Difference:
Not focused on fast bid-calling performance
Operates through online platforms and digital tools
DA can sell thousands of lots per day (scalable, modern skillset)
DA is at the forefront of the future of the auction industry
D. Course & Accreditation Call-to-Action
This course provides all required skills to become an accredited Digital Auctioneer
Accreditation sets individuals apart as informed leaders in the future auction marketplace
5. Suggested Video Structure (Storyboard Flow)
Scene 1 (0–10s): The Auctioneer Identity
Visuals: Traditional auction room, auctioneer at podium, bidding paddles
Voiceover/Text:
“An auctioneer is a skilled professional who conducts the sale of goods through a structured, competitive bidding process.”
Scene 2 (10–20s): Classic Live Auction Energy
Visuals: Fast bid-calling, rhythmic excitement, crowd engagement
Text overlay: “Speed. Charisma. Momentum.”
Voiceover:
“Traditionally, many picture the fast-talking bid caller driving bids upward in real time…”
Scene 3 (20–30s): The Industry is Changing
Visuals: Transition from physical auction room → digital screens
Text overlay: “The future is digital.”
Voiceover:
“But today, live auctions are fewer, and digital auctions are becoming more prevalent.”
Scene 4 (30–50s): Introducing the Digital Auctioneer
Visuals: Modern online auction interface, digital tools, scalable lot selling
Text overlay: “Digital Auctioneer (DA)”
Voiceover:
“A new type of professional is emerging: the Digital Auctioneer.
Same core skills… but powered by technology.”
Scene 5 (50–60s): Course + Accreditation
Visuals: Badge/certification graphic, confident professional future-forward imagery
Text overlay: “Become an Accredited Digital Auctioneer”
Voiceover:
“This course gives you the skills required to earn Digital Auctioneer accreditation — setting you apart as a leader in the future of the auction industry.”
6. Visual Style Requirements
Modern, sleek, industry-credible design
Avoid childish/cartoon visuals
Use auction-related imagery:
Auctioneer podium
Online bidding platforms
Lots/items selling
Digital transformation elements
Smooth transitions, engaging pacing
7. Audio & Voiceover
Freelancer may provide:
Professional English voiceover (preferred)
OR
On-screen text + music only (acceptable if done well)
Music should be:
Uplifting, modern, motivational
Not aggressive or overly playful
Include subtle sound effects if appropriate (digital clicks, auction ambience).
8. On-Screen Text Suggestions
Key phrases that should appear at least once:
“Auctioneer: Skilled Professional”
“The Future is Digital”
“Digital Auctioneer (DA)”
“Sell Thousands of Lots a Day”
“Accreditation That Sets You Apart”
“Lead the Future of the Auction Industry”
9. Deliverables
Freelancer must provide:
Final video (MP4, 1080p minimum)
Editable source file (After Effects, Premiere, etc.)
Script + storyboard draft for approval before final production
Two rounds of revisions included
10. Success Criteria
The video will be considered successful if it:
Creates excitement about the future of auctions
Clearly distinguishes traditional vs. digital auctioneers
Positions the DA as the modern leader of the industry
Feels professional and credible
Motivates viewers to take the course and pursue accreditation