Using mcKinseys brand diagram as reference create team brand
Budget: ₹600 – ₹700 INR
Sports: Hockey
Situation: you have purchased a hockey franchise for a city/state( use any city or state of your choice. Please ensure the city/state are ot repeated)
Intangible attribute: you need to create a story for your team. Use heritage/reputation/personality to tie it ot the city/state you have chosen.
Tangible attribute: Create team brand presence
Name of the team
Logo
Colours
Jersey colour
Mascot
Tagline
Jingle
Cause/unique proposition for your team
Create a creative brief for your team
Assignment should be 2-3 pages
Situation: you have purchased a hockey franchise for a city/state( use any city or state of your choice. Please ensure the city/state are ot repeated)
Intangible attribute: you need to create a story for your team. Use heritage/reputation/personality to tie it ot the city/state you have chosen.
Tangible attribute: Create team brand presence
Name of the team
Logo
Colours
Jersey colour
Mascot
Tagline
Jingle
Cause/unique proposition for your team
Create a creative brief for your team
Assignment should be 2-3 pages