Podcast New Hera
Budget: $30 – $250 USD
The New Hera podcast is a personal project of two successful Brazilian women engineers with the purpose of inspiring and empowering women in the corporate universe, financial market, technology and entrepreneurs to see their potential and build successful careers, either by conquering C-Level positions or by founding and funding their own companies. We believe that the more women leaders talk about their experiences, contribute with their knowledge, and open up the dialogue, the more progress we will have in the formation and occupation of new leaders. We cannot do this alone, we want to show that together we have a lot to transform.
We know that the world was not made for women and, for this reason, through their stories, the two presenters will share how they conquered their positions, contribute with valuable tips, and cause a positive impact through the exchange of knowledge with other professionals. What made them get there? And in spite of what they got there?
Inspiration for the name: The combination of the words New + Hera represents the purpose of the podcast: a new era in which women recognize their power, like the Goddess Hera, and occupy the most diverse places at the top.
Podcast values: boldness, irreverence, courage, and truth.
Target Audience: Reaching C-levels and founders so that they recognize them as women who have conquered their positions and are transforming the market they work in.
Podcast format: More relaxed conversations with guests. 5 episodes per season. First season to be released in February 2022.
Briefing: We need a freelance designer to build the visual identity of the podcast
Logo and its variations;
- Visual system aligning speech and aesthetics (colors, typography and graphic elements);
- Brandbook with brand color coding and rules for the correct use of all brand identity. Also, examples of application on Instagram.
- 5 covers for the show's episodes, changing name and elements according to the theme.
- Colors: primary color tone of purple symbolizing power, ambition and also the name of the podcast. Bring a neutral tone to give breath and secondary colors to contrast. Message: maturity with lightness, not going towards the seriousness side nor the fun side, balance.
We know that the world was not made for women and, for this reason, through their stories, the two presenters will share how they conquered their positions, contribute with valuable tips, and cause a positive impact through the exchange of knowledge with other professionals. What made them get there? And in spite of what they got there?
Inspiration for the name: The combination of the words New + Hera represents the purpose of the podcast: a new era in which women recognize their power, like the Goddess Hera, and occupy the most diverse places at the top.
Podcast values: boldness, irreverence, courage, and truth.
Target Audience: Reaching C-levels and founders so that they recognize them as women who have conquered their positions and are transforming the market they work in.
Podcast format: More relaxed conversations with guests. 5 episodes per season. First season to be released in February 2022.
Briefing: We need a freelance designer to build the visual identity of the podcast
Logo and its variations;
- Visual system aligning speech and aesthetics (colors, typography and graphic elements);
- Brandbook with brand color coding and rules for the correct use of all brand identity. Also, examples of application on Instagram.
- 5 covers for the show's episodes, changing name and elements according to the theme.
- Colors: primary color tone of purple symbolizing power, ambition and also the name of the podcast. Bring a neutral tone to give breath and secondary colors to contrast. Message: maturity with lightness, not going towards the seriousness side nor the fun side, balance.