Online Business Manager - Digital Marketing
Budget: $50 – $0 USD
You will be responsible for the implementation of the marketing success of our online products. You will be trusted and responsible for the entire marketing funnel and will be interacting with different stakeholders in the process (Traffic, Affiliate Marketing, Content Marketing, Films Team and Social Media) to facilitate the growth and scaling of your products. You will also closely work with our Leadership team and be responsible for the weekly cadence of growth tests, with the goal to start at least three experiments per week.
This position involves studying and hands-on experience in Marketing, Growth Hacking, and Funnel building methodology. This role is crucial for Transition Excellence as it has a direct impact on our revenue and expansion! Every new innovation or discovery you successfully implement on your funnel, will be also implemented across all our other funnels and will immediately generate revenue.
Key Responsibilities
Web Development: leading web design strategy and front-end development in line with the company’s marketing strategy (Hosting, WordPress, Oxygen)
CRM/Database/App Management: Manage the designing and building of marketing automations & ad hoc campaigns in the Infusionsoft platform, and fully integrate the marketing funnel and data collection into the CRM and database (Infusionsoft, Messagebird, Manychat)
Sales and eCommerce Software: Oversee and develop integrations and optimisations as well as monitor performance of sales data to adjust marketing efforts as appropriate (Acuity, KEAP, ThriveCart)
Product Marketing: Maintain and innovate online products that will be assigned to you. You will be fully responsible for the growth of these products.
Research: Constantly learn the cutting-edge marketing practices in the industry, and figure out how they can be brought to your product funnels.
Funnel building: Building funnels, target market analysis and finding the best market fit for your product. This will involve project management, creating & maintaining a straight line for standard operations, and communication with key stakeholders. (ClickFunnels)
Growth Hacking: Pick experiments to run, define them super clearly so there’s no way we won’t learn, emphasis on conversion rate optimization
Innovation and Growth Process Implementation: Following growth methodology, prioritise the most impactful ideas from your research and execute them fast.
Measuring the impact: Reporting on important metrics from Google Analytics, Infusionsoft, ClickFunnels and any other 3rd party tools that may be used
Production Management: Leading marking projects to success, keeping all stakeholders informed & documenting all activities on the relevant channels. Responsible for setting up emails in Infusionsoft and funnels in Wordpress or any other 3rd party tool
Marketing Methodology: Defining the marketing methodology, hooks and paradigm shifts for the Product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Transition Excellence’s branding.
Generate Revenue: Responsible for increasing the product’s revenue from the success of both product launch and evergreen.
Requirements
4+ years of Product Marketing or Growth Marketing experience with proven results
Strong leadership experience running a tech company, marketing or dev team
Growth Hacking Mindset, constantly innovating and coming up with ideas to scale our products.
Experience with ClickFunnels, InfusionSoft, Wordpress, Google Analytics, Google Optimize, Mobile Apps, Zoom, HTML/Ignite, Social Platforms, Email Marketing etc.
Demonstrable web design expertise and front end development experience
You have experience working with HTML, PHP, CSS, and ideally WordPress
Experience using a variety of email/marketing automation tools and a structured logical approach to building marketing automation systems.
This position involves studying and hands-on experience in Marketing, Growth Hacking, and Funnel building methodology. This role is crucial for Transition Excellence as it has a direct impact on our revenue and expansion! Every new innovation or discovery you successfully implement on your funnel, will be also implemented across all our other funnels and will immediately generate revenue.
Key Responsibilities
Web Development: leading web design strategy and front-end development in line with the company’s marketing strategy (Hosting, WordPress, Oxygen)
CRM/Database/App Management: Manage the designing and building of marketing automations & ad hoc campaigns in the Infusionsoft platform, and fully integrate the marketing funnel and data collection into the CRM and database (Infusionsoft, Messagebird, Manychat)
Sales and eCommerce Software: Oversee and develop integrations and optimisations as well as monitor performance of sales data to adjust marketing efforts as appropriate (Acuity, KEAP, ThriveCart)
Product Marketing: Maintain and innovate online products that will be assigned to you. You will be fully responsible for the growth of these products.
Research: Constantly learn the cutting-edge marketing practices in the industry, and figure out how they can be brought to your product funnels.
Funnel building: Building funnels, target market analysis and finding the best market fit for your product. This will involve project management, creating & maintaining a straight line for standard operations, and communication with key stakeholders. (ClickFunnels)
Growth Hacking: Pick experiments to run, define them super clearly so there’s no way we won’t learn, emphasis on conversion rate optimization
Innovation and Growth Process Implementation: Following growth methodology, prioritise the most impactful ideas from your research and execute them fast.
Measuring the impact: Reporting on important metrics from Google Analytics, Infusionsoft, ClickFunnels and any other 3rd party tools that may be used
Production Management: Leading marking projects to success, keeping all stakeholders informed & documenting all activities on the relevant channels. Responsible for setting up emails in Infusionsoft and funnels in Wordpress or any other 3rd party tool
Marketing Methodology: Defining the marketing methodology, hooks and paradigm shifts for the Product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Transition Excellence’s branding.
Generate Revenue: Responsible for increasing the product’s revenue from the success of both product launch and evergreen.
Requirements
4+ years of Product Marketing or Growth Marketing experience with proven results
Strong leadership experience running a tech company, marketing or dev team
Growth Hacking Mindset, constantly innovating and coming up with ideas to scale our products.
Experience with ClickFunnels, InfusionSoft, Wordpress, Google Analytics, Google Optimize, Mobile Apps, Zoom, HTML/Ignite, Social Platforms, Email Marketing etc.
Demonstrable web design expertise and front end development experience
You have experience working with HTML, PHP, CSS, and ideally WordPress
Experience using a variety of email/marketing automation tools and a structured logical approach to building marketing automation systems.