Logo design:

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand, and clearly differentiated the product line. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Carolyn Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Another logo of global renown is that of Playboy Enterprises. Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive "bunny" logo as the only identifying mark, appearing where the mailing address normally appears. Corporate identities are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (replaced in March 2003) IBM, and NeXT Computer. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

A company logo - repost

Hello, My company name is "Clickalot" which is an online game publishing company. I would like a company logo and below are what I wanted: - logo will be used initially in Southeast Asia - logo should...
Thu, 24 Oct 2013 07:05:31 -0400

Create vector of an existing logo with little changes

I have a logo and I need that to be converted into vector and do some small changes. Also, I need exact same logo, I dont want any designing here. It is my old logo, just need editable vector with same colors and same font...
Thu, 24 Oct 2013 07:20:49 -0400

Work for logo

Here is one design worked from my son,and if you need something like this I'm here,it's a work on paper blu white combination for everything
Thu, 24 Oct 2013 04:08:14 -0400

Logo Design for Website & Marketing Material

***PLEASE READ THE SPECIFICATIONS BELOW BEFORE BIDDING*** We require the design of a logo in several formats / colour schemes. The logo design and creative concepts have been considered, however we...
Thu, 24 Oct 2013 02:43:29 -0400

Разработка дизайна баннеров

Занимаюсь наружной рекламой в Киеве, нужен дизайнер на постоянное сотрудничество для удаленной работы.
Thu, 24 Oct 2013 03:12:49 -0400

Разработка логотипа

Разработка логотипа для тренинговой студии "Простые решения" (бизнес-тренинги для розничных магазинов, кафе и ресторанов, b2b - продажи, управление продажами, управление сервисом). Желательно, чтобы...
Thu, 24 Oct 2013 02:35:49 -0400

Photography logo

I need a logo for my photography business. The logo needs to work as a standalone, on websites and as a watermark on photos. This is basically a contest, however, I want to be able not to award if there is no suitable entry...
Thu, 24 Oct 2013 00:30:36 -0400

Logo design

I am looking for a logo design for my company. The name of my company is
Thu, 24 Oct 2013 01:00:07 -0400

Part-time Graphic/Web Designer - repost

I am seeking a experienced designer for work on an on-going part-time basis to help with workload. The work is predominantly web based but may be required to do the occasional logo, brochure or business card...
Thu, 24 Oct 2013 01:09:00 -0400

Car brakes 2 logos

Our company distributes automobile parts especially brake pad to our customers. We need a professional company logo design done quickly and delivered professionally for a competitive price. Resposta:...
Wed, 23 Oct 2013 19:10:37 -0400
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