Logo design:

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand, and clearly differentiated the product line. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Carolyn Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Another logo of global renown is that of Playboy Enterprises. Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive "bunny" logo as the only identifying mark, appearing where the mailing address normally appears. Corporate identities are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (replaced in March 2003) IBM, and NeXT Computer. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Website logo - open to bidding

Hello, I am creating a clothing line. so if this goes well I will also need a logo for my clothes. The website I need the logo for now is called fitlii.com. Its a third party amazon site, but I also will be selling my collection on it...
Sat, 26 Oct 2013 17:27:31 -0400

Bio products mediterranean web shop

I want to create a web business for selling natural bio product, like herb, olive oil , wine, honey, low sugar sweats, All this can be sold with my brand or personalyse for each custumer. My brand must...
Sat, 26 Oct 2013 12:53:49 -0400

Mediterranean bio products web shop

The brand must be natural, sustainable, happy, food related, modern. The shop will contain products from small bio farmers, all under the same brand The target is europe and usa. I nead a logo and web site banners and olher pictures...
Sat, 26 Oct 2013 13:34:07 -0400

Logo and brand

A project for a new website requiring a logo and colour scheme. The website is based around chainsaws and garden machinery, forestry and tree work. Before paying the initial milestone, we would like...
Sat, 26 Oct 2013 12:51:38 -0400

Logo ontwerpen

Logo ontwerpen voor een verzekeringskantoor.Dit wil ik graag met spoed............................................................
Sat, 26 Oct 2013 12:08:44 -0400

Doing a accounts works and audit works

Doing a combany accounts and culculate tha profit and.. some ideas for incresing tha profit level. then somme business plans and oudit works.
Sat, 26 Oct 2013 08:28:19 -0400

Logo design for Faith Reframed

I need a logo for a business named "Faith Reframed". The focus of the business is helping Christians who have difficulty with the traditional teachings of the church think in new ways about their beliefs and ethics...
Sat, 26 Oct 2013 02:57:55 -0400

Ediiting of 2 leaflets

Hi i have attached three leaflets i need a green bar to separate the two pictures on the left as shown already on one of the leaflets i then need 2 high res pictures of the two edited leaflets...
Sat, 26 Oct 2013 03:32:51 -0400

Logo design

Hi boys i am Amy i am looking for an amazing logo for my new venture with in recruitment i am looking fro a logo asap to get the business running of the ground.
Fri, 25 Oct 2013 18:40:39 -0400

Animated Title

Looking for a freelancer who can Animate a Title add metallic, translucent, and sparkling to it. 2D or 3D animation. The most important things are: the rendering of the colors, the letters used, and...
Fri, 25 Oct 2013 17:54:43 -0400
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