Logo design:

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand, and clearly differentiated the product line. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Carolyn Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Another logo of global renown is that of Playboy Enterprises. Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive "bunny" logo as the only identifying mark, appearing where the mailing address normally appears. Corporate identities are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (replaced in March 2003) IBM, and NeXT Computer. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Fashion label logo

A logo is required for a fashion label client. The essence of the brand is vintage. Three options will need to be presented. Further details will be provided once the project has been awarded.
Sun, 27 Oct 2013 10:49:20 -0400

Redisgn logo and naming

We need the restyling of our corporate logo and a new naming for our business. We are an IT shop and technical assistance, and we would like to give a new look to our logo. We would also change the name...
Sun, 27 Oct 2013 09:20:32 -0400

Laptop sales company require a business identity

We are a laptop sales business, our business needs a full makeover/redesign. What I don't need is lots of people with websites full of pre made logos, these are available for free download, please dont...
Sun, 27 Oct 2013 07:27:54 -0400

Redesign logo

Just have a look at the logo attached. Only the text should be changed. Please leave font, size and colors of the letters, spaces between the letters and color of the background as they are and change...
Sun, 27 Oct 2013 07:07:12 -0400

Record Label Logo

We are a recent record label start up based in Toronto. Currently looking for a second logo that we can use. Looking for a creative mind to work with.
Sun, 27 Oct 2013 03:04:00 -0400

Grand Myanmar Hotel

It's a new hotel, which is currently developing in Taungoo, Myanmar. We. Are aiming to get 3-3.5 star grading. We need cool hotel logo with cool color, white, grey, lotus color, light blue, light gold.
Sun, 27 Oct 2013 03:15:21 -0400

Basic joomla template custom HTML and CSS work Gavick template - repost

I am looking for honest freelancer to spend a few hours looking at some minor css editing, template editing and some customisation gavick newsshowpro gk4 module. it's fairly straight forward stuff. This...
Sun, 27 Oct 2013 03:31:29 -0400

Name based logo design

I am looking for a logo design based around my name Justin M Lashley. Either my name or initials should be incorporated into the logo as well as my brand colors (#1C6CA0 Ocean Blue primary and #FF930A Orange accent) or some variants of them...
Sun, 27 Oct 2013 00:39:17 -0400

Logo design for "Duroplus" range of battery packs

I would like to have a logo designed for a new range of mobile for iPhones, Android phones, tablets and so on. These are the battery packs that you can charge up from USB or solar power and use to recharge your phone or tablet when it is low on power...
Sat, 26 Oct 2013 21:50:28 -0400

Wbsite design Vets Choice

You designed www.simplediagnostics.com for us. We want you design our new websitefor another business.
Sat, 26 Oct 2013 17:14:46 -0400
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