Logo design:

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand, and clearly differentiated the product line. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Carolyn Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Another logo of global renown is that of Playboy Enterprises. Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive "bunny" logo as the only identifying mark, appearing where the mailing address normally appears. Corporate identities are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (replaced in March 2003) IBM, and NeXT Computer. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Code need a Logo

CodedRack is an e business that strives to build a community of independent fashion designers who believe in the freedom of creativity/individuality and expression through fashion. We are for those who...
Tue, 22 Oct 2013 04:38:34 -0400

Logo and car design

Logo design for delivery service the name is X Delivery and thats mean we are delivering anything like grocery food office supplies flowers and so on, so we don't want the logo to stick with one category...
Tue, 22 Oct 2013 04:44:44 -0400

Design a Logo and design of web page

I need a logo for my web page. The company sell diferent products. I need also same suggestions for design of web page (for better design and professional look). For logo 30 usd. Price for web page negotation.
Tue, 22 Oct 2013 05:01:31 -0400

Logo JPG to VECTOR - repost

Hi I am looking for someone with illustrator skill who can convert my jpg logo to illustrator vector file. Its not a new logo design. Has to do done quickly
Tue, 22 Oct 2013 05:03:14 -0400

Need a logo design and other jobs if good results are achieved

Exactly whst it saids in the title, my graphics designer is going on vacation for a while so i need someone to first design me a logo from scratch of course and according to my standards then we can talk...
Tue, 22 Oct 2013 03:16:15 -0400

Logo for BizKit mobile solutions

I need a logo for my new company that will be used in print and on bizkitmobile.com. We are a consulting business that aims to be a one stop shop for everything to social media marketing to web and app...
Tue, 22 Oct 2013 02:34:59 -0400

Logo for mancray.com

I will like to have a logo for Mancray.com, an website for men. The content is based on new and modern things for men. The logo should be simple, clear and easy to remember. Thanks
Tue, 22 Oct 2013 00:42:40 -0400

Laser hair removal site

WE HAVE A ROUGH MOCK-UP OF WEBSITE THAT YOU CAN FOLLOW TO MAKE IT EASIER ON YOU. THIS WILL SAVE YOU A LOT OF TIME SO PLEASE MAKE SURE YOUR BID REFLECTS THIS TIME AND EFFORT SAVINGS FOR YOU. Project...
Mon, 21 Oct 2013 23:08:53 -0400

Logo for toy store

New Canadian independent toy store seeking fun logo. Name of store is "Busy Bee Toys and More" and should feature a bee character. Fun, whimsical, casual logo
Mon, 21 Oct 2013 21:08:41 -0400

Vector ASAP - repost

I Have a simple logo I need to have made into a vector for screen printing. Have a simple logo I need to have made into a vector for screen printing. Have a simple logo I need to have made into a...
Mon, 21 Oct 2013 18:58:45 -0400
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