Logo design:

There are some other logos that must be mentioned when evaluating what the mark means to the consumer. Automotive brands can be summed up simply with their corporate logo- from the Chevrolet "Bow Tie" mark to the circle marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce each has stood for a brand, and clearly differentiated the product line. Other logos that are recognized globally: the Nike "Swoosh" and the Adidas "Three stripes" are two well-known brands that are defined by their corporate logo. When Phil Knight started Nike, he was hoping to find a mark as recognizable as the Adidas stripes, which also provided reinforcement to the shoe. He hired a young student (Carolyn Davidson) to design his logo, paying her $35 for what has become one of the best known marks in the world (she was later compensated again by the company). Another logo of global renown is that of Playboy Enterprises. Playboy magazine claims it once received a letter at its Chicago, Illinois offices with its distinctive "bunny" logo as the only identifying mark, appearing where the mailing address normally appears. Corporate identities are often developed by large firms who specialize in this type of work. However, Paul Rand is considered the father of corporate identity and his work has been seminal in launching this field. Some famous examples of his work were the UPS package with a string (replaced in March 2003) IBM, and NeXT Computer. An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right-pointing arrow in the new logo is a subliminal hint of motion.

Logo and label for my product

I am an RN but have a side business-brewing a medicinal herbal tea. I am the process of expanding my business and need a logo I can use on packaging, label, etc. The logo has to have an "earthy" quality to it...
Mon, 28 Oct 2013 17:58:26 -0400


Our company is about to launch a entrepreneur's online magazine and we need a logo that express the idea of an information database. We haven't yet taken any decision about colors. Therefore, you can feel free to choose them...
Mon, 28 Oct 2013 18:00:38 -0400

Logo and business cards design

Hi! I need to to create logo for many company. Classical and written in old style. Something very elegant mixed with dark colors.
Mon, 28 Oct 2013 18:01:11 -0400

HIRING URGENTLY....$350 A DAY!!!!!! - repost 4

Oxfordfreelancers.com OFFERING JOBS AT THE BEST RATES WITH INSTANT PAYMENTS AND 80% MILESTONE BEFORE WORK. Oxfordfreelancers.com is looking to hire Serious, Dedicated and Honest freelancers from...
Mon, 28 Oct 2013 18:05:05 -0400

Brand Relaunch: Small Boutique Hotel Group

We are looking to relaunch our relatively small group of Boutique hotels (less than 5). We are looking for a new brand direction including a 'big idea' to drive communication. We want to reinvent our brands...
Mon, 28 Oct 2013 18:09:44 -0400

Logo for my company

Hey guys,we are looking for a great designer who can deliver me a great logo for my company,I will provide details about my company in PM so we can discuss further
Mon, 28 Oct 2013 14:00:38 -0400

Design 10 logo

Hallo i want u to do design 10 logo like http://xxx.asiafriends.org/wp-content/uploads/2013/10/dars.png please want good and fast design for 10 logo Thank You
Mon, 28 Oct 2013 13:42:00 -0400

Logo design

Hi , searching for the best freelancer to complete my logo design 3 or 4 logos for Trade company , more details when bids complete please send some example from your Earlier projects or logos
Mon, 28 Oct 2013 12:29:05 -0400

Build a website - repost

Build a responsive website consisting of 4 main pages and one hidden page. The site must be built for viewing on a wide variety of devices. There are images of 3 of the main pages below. The hidden page...
Mon, 28 Oct 2013 06:05:26 -0400

Corporate identity for software company

Hi. I'm looking for good designed to developer corporate identity for my software company. The company is "Strict Logic" - http://strictlogic.com Please provide at least 2 design projects you've did in past...
Mon, 28 Oct 2013 02:49:04 -0400
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