.: Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product. Questionnaires and focus group discussion surveys are some of the instruments for market research.For starting up a business, there are some important things: Market information; Through Market information you can know the prices of the different commodities in the market, the supply and the demand situation. Information about the markets can be obtained from different sources and varieties and formats. Market segmentation; Market segmentation is the division of the market or population into subgroups with similar motivations. it is a widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, and psychographic differences and also gender differences.